08/03/2024
MDI isn't just sponsoring the Dare to Be Brave Qual Research Conference—they're leading the conversation! Join us as we showcase our thought leadership in market research as groundbreaking insights into African beauty experiences are unveiled!
📝Presentation Title: Creating the Beauty Insights that Move Africa
🎤 Presenters: Christine Laurenssen (MDI) & Kambe Mwaba (L'Oreal)
At L'Oréal, the belief is in beauty's power to move the world. However, to be truly inclusive, understanding the unique needs of every consumer, especially those in Africa, is paramount.
Attendees are invited to delve into L'Oréal's collaboration with Mobile Digital Insights (MDI) to create AfriLab - fully mobile digital consumer research communities in Nigeria and South Africa. For the first time, in-the-moment feedback from African consumers is captured, allowing true voices to be heard and beauty needs understood.
By immersing themselves in the lived experiences and narratives of African consumers, Christine and Kambe will demonstrate how qualitative research methodologies have deepened understanding and empowered co-creation.
Attendees will gain invaluable insights into how qualitative research has transformed the landscape of product development, ensuring offerings authentically reflect the diverse beauty needs of African consumers.
Don't miss out on this incredible journey of qualitative exploration and empowerment! Join Christine and Kambe at the conference, and let's move Africa together!
Virtual and in-person tickets available here :point_right: https://qualcollab.flockplatform.com/ep/?event=Dare-to-be-Brave
