25/06/2026
One thing about social media managers…
The SECOND a client post goes live, everyone is switching accounts and engaging from allllll of them (personal, brand, finsta, other client accounts)🤭😂
Because yes, part of social media management is genuinely becoming your client’s biggest hype team 😌🫶
Early engagement matters more than most people realise. Those first comments, likes, saves, shares, and interactions help push momentum early. Especially on Instagram, where engagement signals still play a huge role in visibility and reach.
So half the job is strategy, content creation, branding, analytics, captions, and community management…
…and the other half is all of us being your biggest fans.
If you work in social media, do you relate or is it just us?