Derah Consulting

16/02/2023

As we head into 2023, it’s time to consider your content marketing plans for the year.

13/02/2023

Your prospect will never be ready to buy from you if they do not see the worthiness of your brand. But, they will always be prepared to get valuable information, build trust with your brand, and see you as an expert in your field, hence the need for content marketing.

Content marketing without a strategy is like playing darts blindfolded. Brands need to boost their online visibility with a clear and concise content marketing plan.

Should you be ready to take your brand's online visibility to the next level, please get in touch with us today!

26/07/2021

Customer acquisition is the process of bringing new customers or clients to your business. The digital acqusition techniques listed below; if strategically developed and executed, will ensure an energised and successful online customer acquisition plan for your organisation.

Let us manage your digital marketing, so you can focus on your core business.

17/06/2021

A social media strategy is crucial for; constatly boosting brand awreness, connecting and attracting new customers.
Right strategies and implementation = success

In the sea of opportunities, the ones who row smartly will succeed. Lets work together to get your services or brand at the waterfront of success.

25/05/2021

Happy Africa Day!

“We must unite now or perish… We must recognise that our economic independence resides in our African union and requires the same concentration upon the political achievement.” – First President and Prime Minister of Ghana, Kwame Nkrumah 1963.

17/03/2021

What steps do I need to follow when formulating my marketing strategy?

There is a difference between a marketing plan and marketing strategy. A marketing strategy highlights what your organisation wants to accomplish and your marketing plan specifies the activities that you are going to undertake to bring your marketing strategy to life.

Do you need assistance with your marketing strategy or plan? If yes, feel free to contact us on: [email protected]

24/02/2021

Good things come to those who sweat!

10/02/2021

2020 has witnessed an upsurge of baby boomers (55 years - 64 years) purchasing online. Businesses cannot afford to overlook older generations when formulating their social media strategies in 2021 and beyond. Segmenting audiences by age will not give organisations optimum results in this digital era. It is advisable to focus on the different hobbies and interests as these aid in casting your net wider and ensuring focused targeting.

10/02/2021

2020 has witnessed an upsurge of baby boomers (55 years - 64 years) purchasing online. Businesses cannot afford to overlook older generations when formulating their social media strategies in 2021 and beyond. Segmenting audiences by age will not give organisations optimum results in this digital era. It is advisable to focus on the different hobbies and interests as these aid in casting your net wider and ensuring focused targeting.

Contact Derah Consulting for all your digital marketing needs, e-mail us on [email protected]

Driven, Motivated and Determined

22/12/2020

Season’s Greetings! And best wishes for the New Year.

14/09/2020

Visual content has become an integral part of marketing communication as it is more easily understood and memorable.

Info-graphics are 30 times more likely to be read than text reach content. visual communication.