16/06/2026
🎙️ Dear Brands. An initiative by Mantra Publicity for Youth Day 🇿🇦
❓If our purpose isn’t to educate, inspire change, and listen, then what are we really here for?
✨ Over the past few weeks, we sat down with some of the most outspoken, insightful, and forward-thinking young people across different ages, backgrounds, genders, and professions. Why? Because the future of marketing shouldn’t be built on assumptions, it should be shaped by the voices that matter most.
🎯 Too often, brands miss the mark. Messages are crafted in boardrooms instead of conversations, and when insights don’t come directly from the people they’re intended for, they often fall on deaf ears.
🛑 Not this time.
🙌🏾 This is what consumers, decision-makers, innovators, and future leaders have to say about marketing in 2026 - what resonates, what doesn’t, and what brands need to understand if they want to remain relevant.
🙏🏾 A huge thank you to every participant who generously shared their perspectives and helped bring this project to life. Your honesty, passion, and insights made this possible.
Tokelo Makatile 🐢
Naledi Maraisane Naledi
Lesedi Molete L
Thatohatsi Mofubedu Thatohatsi Prudencer Mofubedu
Hannah Brown Hannah Brown
Angelo Mokonenyane Angelo Mokonenyane
Gopolang Petja Gopolang 24
Credits:
🎬 Creative Director: Prelene Singh-Seitlhamo
📷 Edited & Produced by: Sechaba Molete
💡 Production Assistant: Pamela Mabuza
📍 Shot on location at: Mantra Creative Studio
It’s time to challenge convention.
It’s time to listen differently.
It’s time to change the way we think about marketing.
Happy Youth Day South Africa 🇿🇦
