Retroviral Agency

24/10/2024

Retroviral has been named a finalist in the Small Agency of the Year category of the FM AdFocus Awards 2024 for the second year running.

21/10/2024

October saw the launch of AI by Ackermans. Ackermans Intelligence is a branded content piece and social experiment that is filled with insights about curious, little, South African minds.

03/10/2024

Consumers want to be entertained, says Mike Sharman, chief creative officer and founder of Retroviral.

02/10/2024

Blue Ribbon Bread’s latest TTL campaign from Retroviral plays on the insight that moms always get us and know everything.

27/09/2024

Retroviral triumphs at the The New Generation Social & Digital Media Awards (New Gen Awards)!

The New Gen Awards are a celebration of exceptional and innovative result-driven marketing campaigns and we are so proud to have secured 5 awards for our beloved GranBoks campaign.

🌟GOLD: Most Innovative Social and Digital Media Campaign by a Small Agency
🌟SILVER: Best Revenue Generating Marketing Campaign or Event
🌟SILVER: Best Online PR Campaign
🌟SILVER: Best Integrated Marketing Campaign by an Agency
🌟BRONZE: Most Viral Campaign by an Agency

“Our GranBoks campaigns for Castle Lager is a perfect representation of Retroviral’s ability to conceptualise and develop agile, cost-effective, content that delivers earned impact” says Pippa Misplon MD of Retroviral. “This campaign was pitched with just 10 days to execute, to be live in time for the Springboks’ first match at the Rugby World Cup 2023.”

The campaign resulted in the brand having the greatest sponsor share of voice at 48% of the total (double the next best) of all Green and Gold sponsors (50+) during Rugby World Cup 2023.

Credits: Retroviral x Shaun James Film
Client: Castle Lager SA

https://retroviral.co.za/retroviral-and-the-granboks-triumph-at-the-new-generation-awards/

18/09/2024

🎓 Calling All Graduates! 🎓

So, you’ve survived the late-night study sessions, aced those exams (or at least passed!), and now you’re ready to conquer the world… but first, coffee, right? ☕️

Well, we’ve got just the thing to go with that caffeine buzz—our Retroviral Grad Programme! 🦸‍♂️🦸‍♀️

Why join us? Oh, let’s count the ways:

🔥 Viral Magicians: We turn brand mentions into viral... 📈

🎥 Content Creators: Our videos have racked up more views than your guilty-pleasure TikToks. (No shame—we all have them!)

🚀 Challenger Mindset: Ever seen seen a Kreepy Krauly on the Wally? Or Solar Santa? You will if you join us!

So, if you’re ready to swap those textbooks for mind-blowing briefs and learn from the best in the biz email us on [email protected] to apply now!

We need:
- Your CV
- Recent Portfolio
- Letter or video explaining why you're right for Team Retro

Let’s make magic together. 💥

Applications close 1 December.

05/09/2024

Retroviral and Pretty Neat TV create beautiful love story from BB Bakeries to KZN.

“The story of BB Bakeries started with a promise we made in 1851.

It’s a promise that we keep every day when you invite us into your homes.

This is our love letter to the people, the sights and the taste of home.

With love, BB Bakeries.”

https://www.youtube.com/watch?v=eAjryq9FVT8

Credits:

For Retroviral Agency:
Mike Sharman MD: Pippa Misplon / CD: Koketso Maria Masisi / Content Lead: Kgothatso Maditse / Strategy Lead: Aimee Waterson / Account Management: Zama Maphango / Design Lead: Mei Lee / Snr Art Director: Elizma Keyter / Designer: Justine Garret

For Pretty Neat TV: Executive Producer: Tassyn Munro / Director: Alex Fynn

The story of BB Bakeries started with a promise we made in 1851.It’s a promise that we keep every day when you invite us into your homes.This is our love let...

26/08/2024

Showmax x T+W, Retroviral, grid, 22Ours, Encircle 💪🏻

Brendan Seery discusses Showmax's viral TV stunt with Manchester United football star Eric Cantona...

25/07/2024

PARYS, baby !

DStv Steam's Olympics campaign features sports such as extreme beach carry, slip 'n slide, swingball and 'braai-nastics...

15/07/2024

11 Entries, 11 Finalists! 🔥

What epic news to receive for the IAB . Well done to our partner Shaun James Film, our Retro team and awesome AB InBev Castle lager clients! Proof that creativity mixed with a dash of viral magic always hits the mark.

Mike Sharman Wendy Bedforth Thomas Lawrence

13/06/2024

We are so stoked that three of our team will represent us as part of the inaugural IAB learner jurors.

"The aim of the Learner Juror initiative is for young and upcoming digital marketing minds to be a fly on the wall in our Bookmarks judging process; to equip the future of our industry with insights into the judging process and an opportunity to connect with and network with creative leaders of our industry" says Pippa Misplon Bookmarks Committee Lead.

Well done Murray, Menzi and Sindi! We're so proud of you.

01/06/2024

Time flies when you’re creating fun!

Fourteen years in and we’ve only got one destination in mind: Planet Retro.

It’s been a one unbelievable ride so far and there’s no sign of slowing down.

Jump on board as we soar through space at the speed of virality! 🚀✨