Casson Media

04/06/2025

Decoding the Future of Search: AEO, GEO, and SEO Explained. Search sure is changing fast, after all Google needs to make room for ads in this AI world right?

Search is changing fast! Dive in to understand Answer Engine Optimisation (AEO) for direct AI answers, SEO for getting clicks on Google, and Generative Engine Optimisation (GEO) to appear in AI chats and LLMs. Learn how these different but linked tactics are your key to staying visible and winning o...

18/10/2024

From braai to robots, South African content needs a unique touch. Learn how to use AI effectively while maintaining authenticity and adhering to Google's guidelines. https://casson.co.za/seo/ai-content-writing-in-south-africa-is-it-good-or-bad-for-seo/

The rise of AI content writing tools has sparked a debate: Is AI content bad for SEO? Google, the search engine giant, has weighed in on this issue, offering guidance for content creators and clarifying its stance on AI-generated content in this article. Google's Focus on Quality: Google emphasises....

25/10/2023

Job Scam Alert

Beware of scammers falsely representing Casson Media and offering non-existent job opportunities. Casson Media is not hiring via WhatsApp or any other platform. If you receive suspicious messages, please report and block the sender immediately. Your security is our priority, and we are actively addressing this issue. Thank you for your vigilance.

Beware of Scammers Posing as Casson Media We regret to inform you that our company, Casson Media, has recently become the target of a scam involving individuals impersonating our organization and offering fake job opportunities. We take this matter very seriously and want to ensure your safety and t...

13/02/2023

https://casson.co.za/seo/how-chatgpt-is-changing-the-landscape-of-seo/

Search Engine Optimization (SEO) is a crucial aspect of digital marketing, and it has evolved significantly over the years. With the increasing use of artificial intelligence and machine learning, the SEO landscape is changing again. One technology that is having a profound impact on SEO is OpenAI's...

23/11/2021

SEO Copywriting Services That Help You Rank In South Africa

Getting Started With Professional Copywriting If you run a business, then you will know how important it is to rank highly on Google. You will also know that this can be a real challenge to do if you do not have extensive SEO experience. That’s

18/11/2021

Google Case Study - Casson Media Boosts Its Client Portfolio by 55% by Automatically Applying Recommendations

Case Study by Google by Automatically Applying Recommendations (AAR) About Casson Media was founded in 2009 as one of the first full-service digital marketing agencies in South Africa. Partnering with many of the largest South African brands, its outstanding technical know-how and reputation as a Go...

06/05/2021

We completed and launched a new website for itssolar.co.za this week 🙌 We are very happy with the final result and look forward to assisting them next with their online marketing.

If you'd like to get your website on the map, email us at [email protected]

17/04/2020

Setting Up a Standard Display Campaign with Audience Targeting: Our next live session will be airing this Friday at 2pm. These sessions are presented by Google Ads expert Bryan Casson.

https://casson.co.za/academy/courses/standard-display-campaign-audience-targeting/

03/04/2020

Easy to Setup Smart Display Campaign: Our next live session will be airing this Friday at 11am. These sessions are presented by Google Ads expert Bryan Casson.

https://casson.co.za/academy/courses/easy-setup-smart-display-campaign/

27/11/2019

Creating Your First Ad Group: Our next live session will be airing this Friday at 11am. These sessions are presented by Google Ads expert Bryan Casson.

https://casson.co.za/academy/courses/creating-your-first-ad-group/

27/11/2019

Due to high demand, Casson Media will be offering 3 SEO Training Workshops in 2019. These workshops will be presented by Bryan Casson, a leading AdWords Manager & AdWords Trainer in South Africa.

Next workshop: 28 November 2019

For more info, a full list of 2020 dates and to sign-up for a workshop, please visit our website below:

https://casson.co.za/training/google-analytics-workshop-1-day/