09/10/2026
🔗👀Facebook just changed the link game.
Facebook is rolling out changes that may limit how often some business pages can share posts containing external links.⚠️
So, what does that mean for your social media strategy?
If you need to share more links, Meta One is a paid option that can increase your link-sharing limit. But for brands that don’t want to pay forma higher limit, it’s time to rethink how your content works.
You can’t rely on every post to drive traffic from Facebook.
Instead, your Facebook content needs to work on its own. Create posts that spark interest, encourage engagement and give your audience a reason to interact with your brand, even when there’s no link to click.
Because a strong social media strategy has never been about sending people elsewhere with every post. It’s about creating content that gets people to stop, engage and take action.🚀
