Refract Marketing

08/11/2024

Choosing a marketing company can make a huge difference for your business’s growth. We've put together a guide on the top 10 qualities to look for in a South African marketing company – from local market insight to a data-driven approach.

👉 Ready to find the perfect partner? Dive into our checklist and start building a strategy that drives results!



https://www.refract.co.za/2024/11/10-things-to-look-for-in-a-marketing-company-in-south-africa/

28/05/2015

Saying goodbye to mass marketing?

Kiip CEO Brian Wong says advertisers will compete to reach consumers by pinpointing and meeting their needs in real time

19/03/2015

How long should the length of all digital content be? Buffer answered, and our experts expanded with their own tips and tricks.

07/11/2014

In these times of “everything digital” mass hysteria, if we believe the first portion of the above headline, the second is almost certainly true. While I discussed businesses’ obsession with digital marketing and customer facing processes and their digital disruption in an earlier post, I am not sur…

09/10/2014

We've always said it: rubbish content is just that - rubbish. Finally Google agrees.

http://www.business2community.com/seo/googles-panda-4-1-small-websites-can-compete-01028493

People who keep track of things like this have dubbed Google’s newest Panda algorithm tweak Panda 4.1, although Google is quick to note that it has made several adjustments to its Panda 4.0 algorit…

25/04/2014

http://blog.visual.ly/overcome-short-attention-spans-with-micro-content/

What can your advertising do in 10 seconds? Not a whole lot, you might think. But after a study from University of Hamburg and University of Hannover

25/04/2014

Over 50% of Internet users stay on a webpage for less than
10 SECONDS! Micro content - for the short attention span.

http://blog.visual.ly/overcome-short-attention-spans-with-micro-content/

14/02/2014

This is how these celeb couples could look without all the money

29/01/2014

Facebook today launched new features to help marketers reach people across devices and encourage them to take action. Custom Audiences now allows businesses to deliver targeted messages ...

18/11/2013

This makes me want to sell my house and buy a Volvo truck.

15/11/2013

Sometimes it pays to let your hair down a little and just have fun with your social media.

http://www.buzzfeed.com/scottybryan/this-is-the-best-twitter-conversation-you-will

It starts as a chat between a mobile operator and a customer, and then it just gets weirder and weirder.

29/10/2013

The first time I ever heard the word “content” used in its current context, I understood that all my artist friends and I — henceforth, “content providers” — were essentially extinct. This contemptuous coinage is predicated on the assumption that it’s the delivery system that matters, relegating what used to be called “art” — writing, music, film, photography, illustration — to the status of filler, stuff to stick between banner ads.

They really do admire your work, just not enough to pay one cent for it.