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25/02/2026



Get ready to game — the native GeForce NOW app for Linux PCs is now available in beta, letting Linux desktops tap directly into GeForce RTX performance from the cloud.

Alongside the expansion comes ten new games, including The Bard’s Tale IV: Director’s Cut and The Bard’s Tale Trilogy for a leveled-up gaming weekend.

And operators can squad up in Team Jade’s Delta Force when it deploys in the cloud on February 3, bringing high-stakes tactical action to nearly any device with no downloads required.

Linux Just Got RTX

Gaming on Linux just got a major RTX upgrade.

Starting with support for Ubuntu 24.04 and later, the new app delivers a seamless native experience that fits right into Linux desktop workflows. It transforms compatible Linux systems into high-performance GeForce RTX-powered rigs, streaming supported PC titles directly from the cloud at up to 5K resolution and 120 frames per second, or 1080p at 360 fps.

This new desktop-focused app goes beyond the earlier Linux experience that was tuned specifically for Steam Decks, which targeted handheld-friendly resolutions and up to 1200p at 90 fps. The beta Linux app is built for PCs and notebooks, offering an experience similar to the existing GeForce NOW app on Windows and macOS.

With GeForce NOW, rendering happens in the cloud, so demanding titles run on a wider range of devices. Experience how RTX technologies — including ray tracing, NVIDIA DLSS 4 and more — bring games to life with RTX 5080 performance from the cloud.

Linux PCs and devices join the GeForce NOW native app family that also supports Windows, macOS, Chromebooks, mobile devices, smart TVs and more — unlocking flexible, on-demand gaming anywhere.

Download the app today.

For more details, check out all knowledge base articles on the GeForce NOW Linux beta app here.

A Tale of the Cloud

Adventure calls twice with two legendary journeys from inXile entertainment packed with wit, wonder and a few well-placed lute solos.

Sing loud, fight hard and out-charm enemies.

Get ready to sing, slash and swindle through the wild world of Caith in The Bard’s Tale IV: Director’s Cut. This dungeon-crawling role-playing game serves up clever puzzles, tactical turn-based battles and a hearty helping of bardic humor. Whether belting out battle tunes or charming foes into submission, gamers can enjoy an adventure that’s never sounded this good.

Relive the songs and chaos that started it all.

Plus, step back to where the saga began with The Bard’s Tale Trilogy. This remastered collection revives the classic, old-school dungeon crawling and tongue-in-cheek charm that started it all — now with smoother gameplay and polished visuals. It’s nostalgia wrapped in pure fantasy fun.

Hot off the Cloud

One mountain, countless close calls.

Cairn is a survival-climbing adventure from The Game Bakers that pushes pro climber Aava up the unforgiving face of Mount Kami, a sheer giant that no one has ever managed to summit. Realistic climbing systems, resource management and route-planning turn each wall into a tense, puzzle-like challenge — blending simulation detail with atmospheric storytelling.

In addition, members can look for the following:

The Midnight Walkers (New release on Steam, Jan. 28, GeForce RTX 5080-ready)

Cairn (New release on Steam, Jan. 29, GeForce RTX 5080-ready)

Prototype (New release on Ubisoft Connect, Jan. 29)

Prototype 2 (New release on Ubisoft Connect, Jan. 29)

Warhammer 40,000: SPACE MARINE 2 (New release on Xbox, available on Game Pass, Jan. 29, GeForce RTX 5080-ready)

Half Sword (New release on Steam, Jan.30, GeForce RTX 5080-ready)

Vampires: Bloodlord Rising (New release on Steam, Jan. 30, GeForce RTX 5080-ready)

The Bard’s Tale Trilogy (Steam and Xbox, available on Game Pass)

The Bard’s Tale IV: Director’s Cut (Steam and Xbox, available on Game Pass)

Total War: Three Kingdoms (Epic Games Store)

What are you planning to play this weekend? Let us know on X or in the comments below.

Name a food item that gives you…

+20 health
-2 Dexterity

— NVIDIA GeForce NOW () January 28, 2026

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25/02/2026



Pixel 10a debuts a reimagined color story, blending a sophisticated palette with a bold new energy for the season. It comes in Lavender, Berry, Fog and Obsidian.

Built to last, and with even more battery life

Pixel 10a is our most durable A-series phone yet thanks to IP68 water and dust protection and durable materials.

With an upgraded Corning® Gorilla® Glass 7i cover glass on the display it’s exceptionally designed to deliver improved durability for better scratch and drop resistance.

The 6.3-inch Actua display is also 11% brighter than Pixel 9a, so your photos and videos look vibrant even in direct sunlight.

It also has faster charging than Pixel 9a, with more than 30 hours of battery life and up to 120 with Extreme Battery Saver turned on.

Plus, Pixel 10a will come with seven years of OS, security and Pixel Drops.

And for added peace of mind, we’re bringing Satellite SOS to the A-series for the first time, so you can connect with emergency services even when you’re without Wi-Fi or cellular service.

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24/02/2026



In 2020, Microsoft announced a moonshot commitment to become carbon negative by 2030 — accelerating work across our company to advance the partnerships and technologies needed to advance sustainability for our businesses, our customers and the world. A key milestone on this journey was our aim to match 100% of our annual global electricity consumption with renewable energy(1) by 2025. Today, we are pleased to share that Microsoft has achieved this milestone(2). This progress helps drive investment into the power systems where we operate, expand clean energy supply and advance broader energy innovation.

Over a decade of investment: 40 gigawatts of new renewable energy contracted

What began in 2013 with a single 110 megawatt (MW) power purchase agreement (PPA) in Texas — a small first step to demonstrate how corporate procurement could scale clean energy(3) — has evolved into one of the largest clean energy portfolios in the world. This first deal not only supported Microsoft’s early cloud services but also set in motion a decade of commercial partnerships and learning-by-doing that served to demonstrate how corporate demand for advanced energy solutions can help to achieve a more affordable and sustainable power system, while supporting reliability for customers.

Since our carbon negative announcement in 2020, we have contracted 40 gigawatts (GW) of new renewable energy supply across 26 countries, working with more than 95 utilities and developers across 400+ contracts and counting. To put that amount in perspective — that’s enough energy to power about 10 million US homes. Of that contracted volume, 19 GW are now online, delivering new clean energy supply to the power grid, while the remainder are slated to come online over the next five years.

Our new renewable energy procurement continues to deliver significant environmental benefits, including the reduction of Microsoft’s reported Scope 2 carbon dioxide emissions by an estimated 25 million tons(4) and the mobilization of billions of dollars’ worth of private investment in regions where we operate.

Catalyzing market investment through bankable, repeatable models

Microsoft is among the early pioneers in developing technical and commercial practices that help advance bankable, repeatable and scalable procurement tools suitable for each market. Our clean energy purchasing navigates a global patchwork of power market designs, requiring creativity in how we balance cost, time to market and project sizing in our portfolio across planning, contracting and management.

Our work has benefited from a broad coalition of partners helping to build this market together. According to Bloomberg New Energy Finance, more than 200 global corporations collectively purchased nearly 200 GW of clean energy around the world since 2008. Working alongside other clean energy buyers — as well as hundreds of utilities, manufacturers, financiers, developers and engineers — we have helped reduce transaction costs, expand developer access to financing and streamline procurement approaches that other buyers can adopt.

This global flywheel of partnership, investment, technology and policy innovation is expected to continue to facilitate billions of dollars’ worth of investment into infrastructure and jobs. And as we’ve seen repeatedly, when Microsoft sends a clear market signal for world-class, first-of-a-kind technologies and infrastructure, the power sector rises to the challenge. Our procurement over the past decade has demonstrated that partnerships, communities and innovation are essential ingredients that help to accelerate first-of-a-kind technologies and infrastructure at scale.

Scaling partnerships to scale infrastructure

Critical to Microsoft’s success in expanding digital infrastructure and supporting our local communities is our ability to build trusted partnerships with the over 95 global energy suppliers that support our clean energy portfolio. We have sourced clean energy through multiple requests for proposal or information, bilateral engagements and clean tariffs to evaluate over 5,000 unique carbon-free energy projects around the world.

Today, Microsoft has six energy company partners with which we have over 1 GW of contracted renewable energy capacity, and more than 20 energy supplier partners where each partner has at least five separate renewable energy projects with Microsoft — evidence of the durable, repeatable relationships necessary to scale clean energy. Combining scale with speed, Microsoft’s landmark 10.5 GW framework agreement with Brookfield sends a long-term, 2030 demand signal to the market that enables developers to raise funding more efficiently, bolster supply chains, hire engineers and construct world-class energy infrastructure.

Putting communities first

Our renewable energy procurement has mobilized billions of dollars in private investment, supported thousands of jobs across the communities where we operate and delivered meaningful co-benefits. Through partnerships with developers and nonprofit organizations, we’ve worked to embed community-driven benefits into our energy portfolio. These benefits include robust infrastructure, economic inclusion and support for community-focused organizations.

Our support for communities shows up in projects like our 500 MW PPA with Sol Systems, or our 250 MW PPA with Volt Energy Utility that provided local training and jobs, as well as grants to community nonprofit organizations and habitat restoration. We’ve also signed over 1.5 GW of distributed solar, bringing clean energy directly into hundreds of communities around the world. Landmark agreements like our 500 MW offtake with Pivot Energy, or our 270 MW offtake with PowerTrust are expected to foster employment, energy cost savings and grid resilience in communities across the United States, Mexico and Brazil. More details on the above examples and our approach to community benefits in clean energy agreements can be found in a dedicated Microsoft whitepaper.

Innovation unlocks new markets and pathways

Microsoft’s clean energy procurement continues to play an important role in catalyzing technical, commercial and regulatory innovation. Our commercial efforts have helped lower barriers to entry into new markets and expand access into multi-technology contracts that accelerate decarbonization.

In Japan, Microsoft signed one of the first corporate PPAs in the country’s restructured power market. Our 25 MW, 20-year agreement with Shizen represents the first single-asset virtual PPA executed in the country, which helped pave the way to over 2GWs of corporate procurement since 2024, according to Bloomberg New Energy Finance. Alongside opening new markets, we have structured several multi-technology offtakes in nascent markets for corporate procurement. In India, Microsoft purchased a combined 437 MW solar/wind hybrid offtake from Renew, where our projects will support energy access and rural electrification. In Microsoft’s home state of Washington, our datacenters in Douglas County are supplied by 100% carbon-free energy, as we leverage a creative blend of new wind power and hydropower storage to deliver around-the-clock clean energy.

Looking forward to 2030 and beyond

In 2025, the International Energy Agency (IEA) described a new “Age of Electricity,” marked by accelerating electricity demand from electric vehicles, air conditioners, data centers and heat pumps. As the world electrifies more of the economy, the demand for affordable, reliable and clean electricity will continue to rise.

Our experience building Microsoft’s clean energy portfolio both reflects and furthers global trends. According to IEA data, since 2000, renewable energy generation has expanded nearly four-fold. In many power markets across the world, clean energy is one of the fast-growing sources of generation, and often the one with the fastest time-to-market. Corporate buyers like Microsoft continue to serve as an important catalyst in driving commercial demand for innovation and infrastructure across the power industry.

As we continue our journey toward becoming carbon negative by 2030, Microsoft will continue to push for an expansive focus on adding all forms of carbon-free electricity solutions, complementing and adding to our portfolio of renewable energy resources. We recognize that the world’s rising electricity needs require a balanced, all-of-the-above decarbonization strategy to meet global economic growth and environmental goals, and our sustainability goals will continue to support this approach moving forward. Such a strategy requires a broader set of carbon-free energy and grid-enabling technologies, including nuclear energy, next-generation grid infrastructure and carbon capture technology. Just as renewable energy was a relatively small part of global energy grids in 2013 when we signed our first PPA, today many advanced energy technologies remain early in their development but offer significant promise to accelerate progress towards an affordable, reliable and sustainable energy future.

Microsoft has already taken early steps to support the advancement of a broader set of carbon-free energy technologies as we partner with Helion and Constellation Energy on a 50 MW fusion project in Washington state and work with Constellation to restart the 835 MW Crane Clean Energy Center in Pennsylvania. Microsoft’s Climate Innovation Fund has allocated $806 million of capital to 67 investees, with 38% directed toward Energy Systems — advancing carbon-free power and fuels, energy storage and energy management solutions.

We welcome continued collaboration with our power sector partners to bring these innovations to market and incorporate new technology tools in the process to accelerate their development.

We will continue to build and leverage new AI-driven tools to design, permit and deploy new power technologies that help expand and more efficiently operate the electricity grid, bringing more clean energy online faster. This work is exemplified by our recently announced collaborations with Idaho National Laboratory and the Midcontinental System Operator, among other examples.

And as we advance innovative energy technologies, we recognize that standards must evolve alongside innovation. That is why we will continue participating in industry forums that strengthen carbon accounting frameworks — so that our clean energy procurement is measured with greater accuracy and delivers real world emissions reductions, with a continued focus on maintaining the high level of integrity that the world has come to expect from Microsoft.

Our carbon negative commitment remains a call to action — for Microsoft, our customers and the broader technology sector — to invest in an affordable, reliable and sustainable power system. As we look toward 2030, that call to action has never been clearer.

Gratitude — and momentum for the work ahead

Today’s milestone represents a shared achievement among the utility professionals, clean energy developers, community leaders, technology innovators and forward-thinking policymakers who continue the deployment of renewable energy. Meeting today’s milestone shows what partnership can deliver in bringing big ideas to life. The future of carbon-free energy is one that we will create – together.

As Microsoft’s Chief Sustainability Officer, Melanie Nakagawa leads the company’s targets to be carbon negative, water positive, and zero waste by 2030. She brings deep experience at the intersection of policy, business, and technology to advance climate and sustainability solutions globally.

As President of Cloud Operations + Innovation at Microsoft, Noelle Walsh leads the organization that powers the global Microsoft Cloud. She oversees the company’s physical cloud infrastructure and operations, with a charter focused on safety, security, availability, sustainability, and competitive infrastructure growth—bringing decades of global operational leadership.

Footnotes

Renewable energy is defined within Microsoft’s fact sheet https://aka.ms/SustainabilityFactsheet2025, which represents FY24 data.

To date, Microsoft’s renewable energy target includes two primary categories: renewable energy from contracted projects and grid mix. The first is renewable energy delivered under PPAs or similar long-term contracting mechanisms, generally for new projects where our financial involvement in the project’s development is critical for its success. This category represents more than 90% of the renewable energy applied to achieve our 2025 target.The second category is “grid mix” – renewable energy supported via our standard utility relationships and rates, inclusive of policy programs such as renewable portfolio standards and state and utility decarbonization goals.Our 2025 100% renewable target does not include purchases from short-term, so-called “spot market” renewable energy credits (RECs) sourced from operational clean energy projects.With the above in mind, Microsoft leverages a straightforward formula to determine our 100% renewable energy metric on a global, annual basis. We update and further detail the methodology and assumptions behind this formula in our annual sustainability reports:

Clean energy— also referred to in this blog as carbon free energy —is defined within Microsoft’s fact sheet https://aka.ms/SustainabilityFactsheet2025, which represents FY24 data.

Reduction of reported Scope 2 emissions are calculated between FY20-25, the cumulative difference between location based and market-based emissions, excluding the use of short-term, so-called “spot market” RECs

The post A milestone achievement in our journey to carbon negative appeared first on The Official Microsoft Blog.

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24/02/2026



For a little over two thousand years, the primary light sources after the sun had set were oil lamps and candles. This was well before the age of fossil fuels, so these oil lamps were often fueled with a labor-intensive agricultural product like olive oil. Candles were similarly difficult to make, made from tallow, beeswax, or even butter. Labor and materials costs aside, though, there’s a surprising amount of energy in these fuels and [Maciej Nowak Projects] has a generator that help these ancient light sources generate some electricity on the side.

The generator is based around a piece of technology called a thermoelectric generator (TEG), which produces a voltage potential when placed in a temperature gradient. These aren’t new technologies, but their typically low efficiencies limit where they can be effectively used. In this case, however, [Maciej Nowak] has gone to great effort to boost this efficiency as high as possible by using a huge radiator on the cool side of the TEG and another one on the hot side, which in this case is heated by a small tea candle. The electricity produced is sent to a tiny DC converter which regulates the voltage to 3.3V, which then powers two custom-built pedestal lamps on either side of the TEG, each with a high-efficiency LED mounted to a custom-made circuit board.

Although this is certainly not the first time a TEG has been set up to run a small lighting system, we do appreciate this one for its polish, design, and high efficiency. It would make a fitting addition to anyone’s emergency power outage kit as it really increases the amount of available light produced from any given candle. When taken to the extreme, though, thermoelectric generators can be made to produce a surprising amount of energy, provided they are placed in the right environment.

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23/02/2026



We’ve all seen it—an important moment cut short, leaving the video feeling incomplete and the story interrupted. These gaps interrupt emotion and make the story feel uneven or distracting. Short recordings or missing frames often cause choppy motion that disrupts the flow. Before AI tools, editors spent hours trying to fix these issues—stretching frames, looping clips, or manually recreating motion, which often resulted in stiff, unnatural movement.

Wondershare Filmora V15 solves this with AI Extend, a tool that rebuilds missing frames intelligently. It analyzes light, movement, and rhythm to generate new frames that match the original footage. AI Extend fills gaps, restores smooth continuity, and turns broken clips into complete, fluid moments.

Part 1. How Prompt-Based AI Extend Rebuilds Missing Frames

Filmora’s AI Extend uses prompt-guided generation. You describe how the clip should continue, and AI Extend analyzes the surrounding frames—light, color, and motion—then creates a matching continuation that blends smoothly into your timeline, with no awkward jumps or obvious looping.

How Filmora’s AI Extend Works: A Simplified Overview

To use the AI Extend feature in Filmora V15, go to AI Media > Video Extend on the left panel or simply access it directly from the timeline. Choose whether to extend the clip forward or backward. This gives you full control over where the new footage appears and keeps your timeline organized.

Then, write a short prompt describing how the clip should continue. The AI reads your text and predicts what comes next. Below the prompt, the “Prompt Library” offers preset camera movements like Zoom In, Pan Left, or Tilt Up, which guide how the virtual camera behaves in the extended segment.

After setup, generate according to the provided extension instructions. Filmora studies your clip frame by frame, checking color, motion, and light. It builds new frames that match the original tone perfectly. In seconds, your video extends smoothly by 5 to 8 seconds and the extended part blends seamlessly into your timeline.

Part 2. How Can AI Extend Be Used in Today’s World?

AI Extend helps creators fix short, broken, or missing video moments. It makes clips flow naturally by adding smooth, lifelike motion where frames are lost. From refining pacing in modern edits to extending key moments in real-world footage, this tool keeps every scene steady, connected, and visually pleasing.

Restoring Documentary Footage

AI Extend helps lengthen documentary clips that end too quickly. By generating motion-matched frames based on the existing shot, it naturally extends actions or reactions, keeping movement smooth and transitions coherent. This gives editors extra breathing room to preserve narrative flow and emotional continuity—without reshooting or relying on visible loops.

Rebuilding Personal Archives

AI Extend saves personal videos that are too short or incomplete, restoring small but meaningful actions like hugs or smiles. It keeps lighting and facial details consistent, allowing cherished memories to replay with clarity and warmth.

Creating Continuity in Modern Content

For vloggers and short-form creators, AI Extend fixes small jumps and fills gaps to improve pacing. It blends frames smoothly for steady, natural, and polished results.

Conclusion

AI Extend helps creators restore smooth motion to every scene. In Wondershare Filmora V15, this feature makes it easy to save incomplete or interrupted moments. It rebuilds missing frames and fills gaps so videos feel natural and coherent again. From family footage to creative projects, Filmora V15 restores moments quickly and beautifully—keeping every memory clear, steady, and complete.

About Wondershare:

Wondershare is a globally recognized software company founded in 2003, known for its innovative solutions in creativity and productivity. Driven by the mission “Creativity Simplified”, Wondershare offers a range of tools, including Filmora and SelfyzAI for video editing; PDFelement for document management; and EdrawMax, EdrawMind for diagramming. With over 2 billion cumulative active users across all products and a presence in over 200 countries and regions, Wondershare empowers the next generation of creators with intuitive software and trendy creative resources, continually expanding the possibilities of creativity worldwide.

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23/02/2026



Update 58 of Volleyball Legends introduces a new Ronin Style in the game. Ronin is a new Ultra Spiker that can perform exceptionally well against others. What makes him so special is that his stats get better as you play more using him. In this Volleyball Legends Ronin Style guide, learn how you can get it, what the movesets are, and whether it is worthy of pulling for.

How to Get Ronin Style in Volleyball Legends

Ronin can be obtained by using Spins or the in-game gacha system, similarly to other Volleyball Legends Styles. To use the Spins, click on the Styles option from the main menu. On the Styles selection menu, you can use the default or Lucky Spins to start rolling for the Ronin Style. You will need Volleyball Legends codes to start pulling it.

Image Credits: YouTube

As an Ultra Style, its drop rate is 0.01%, meaning you need a lot of luck to get it. However, you can simply click on the Ronin option under Ultra Rarity to get a guaranteed Ronin once you’ve reached 200 spins.

Volleyball Legends Ronin Stats and Movesets

Ronin is one of the best styles in Volleyball Legends with some of the best stats in the game.

Block – 40%

Jump -100%

Speed – 40%

Bump – 40%

Serve -80%

Spike – 100%

Dive – 40%

Set – 40%

Image Credits: YouTube

Ronin’s stats increase as you complete his Mastery Level Challenges. What makes Ronin broken in the game is his moveset. Here’s a list of them:

Super Spike: Hold right click to perform a super spike

Ultra Spike: At Mastery 5, Ronin unlocks the Ultra Spike that has a knockback effect similar to TSO if performed with proper timing.

Should You Get Ronin Style in Volleyball Legends

Yes, you should get Ronin without any second thought, as it’s one of the best Styles in Volleyball Legends. While Ronin can be very hard to obtain, due to its insanely high rate, you can still try your luck or get a guaranteed one after a lot of pulls.

His moveset is also broken that allows you to spike really well. On top of that, you can perform the Ultra Spike, which stuns your opponent when they try to defend or block the ball. This can be very useful in ranked matches where you can surprise your opponents and get some extra points. Overall, Ronin is a solid Style that you shouldn’t miss out on.

That’s everything you need to know about Ronin in Volleyball Legends. Did you get him in the game? How many spins did it take? Let us know in the comments below.

How to get Ronin Style in Volleyball Legends?

You can get Ronin Style by rolling for him in the Styles selection menu.

What is the chance of getting Ronin?

There is a 0.01% chance of getting Ronin from spins.

Is Ronin good in Volleyball Legends?

Yes, Ronin is one of the best styles in Volleyball Legends.

Arnamoy Das

Mathematics Major by degree, Content Writer by profession, and Gym Rat by obsession. Diagnosed with Multiple Hobby Disorder: one day I’m grinding on Roblox, Pokémon, or Genshin; the next I’m sketching anime characters, smacking cricket balls, or hanging upside down. My Nights are for Dostoevsky and Kafka, with psychology and philosophy sprinkled in like seasoning for existential crises. At Beebom, I turn my gaming hours into words that (hopefully) save others from rage-quitting.

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22/02/2026



The Amazon marketplace is the world’s most popular product search engine. Yet its dominance faces emerging challenges from AI and social commerce.

For more than 20 years, Amazon has made it easy for shoppers to discover products, compare options, read reviews, and buy.

A 2024 Jungle Scout survey (PDF) of 1,000 U.S. online shoppers found that 56% initiated product searches on the Amazon marketplace, compared to 42% on traditional search engines (such as Google), and 29% on Walmart.com.

Why Amazon?

Amazon’s Prime membership was a stroke of ecommerce genius. The service changes the way some consumers think about prices and shipping.

Products on Amazon’s marketplace are often more expensive than competitors’, and Prime costs $139 per year. But to many shoppers, there’s little reason to look elsewhere when shipping is free, fast, and reliable.

Selection

Moreover, Amazon’s product selection is massive and all-inclusive. Amazon itself sells more than 12 million products. Third-party sellers add upwards of 600 million, according to published reports. A shopper looking for an item will likely find it on Amazon.

Trust

Consumers trust Amazon. They assume products will arrive on time, with returns and refunds issued without hassle.

This trust is worth a lot. A 2025 Salsify report (PDF) found that 87% of shoppers have paid more for a product because they trust the brand. Those same consumers would likely search for products on a trusted marketplace.

Reviews

The volume of reviews on Amazon attracts shoppers.

Reviews serve as decision insurance. They reduce uncertainty and shorten the research cycle, especially for products where use cases matter. Instead of reading a handful of articles, comparing retailer sites, and searching Reddit threads, shoppers can pull social proof from thousands of real buyers without leaving Amazon.

That convenience changes behavior. The marketplace becomes a place for decision-making, not just to buy. So why not start a product search where other shoppers can guide you?

Mobile app

Amazon’s mobile app provides an advantage.

Searching for products in a mobile web browser is frustrating, even in 2026. Pages load slowly. Pop-ups appear. Cookie prompts get in the way. Shoppers must pinch and zoom, navigate cluttered menus, and jump between tabs.

Amazon’s app eliminates much of that friction for mobile consumers. The search box is always one tap away, filters are quick to apply, product pages are consistent, and the comparison process happens naturally through scrolling rather than clicking across multiple sites.

It’s a good experience, and shoppers use it.

Search iteration

“Search iteration” is the refinement of a query.

Consumers in the product discovery mode typically have specific needs. Amazon search can route shoppers toward products they are likely to buy.

Brand and mindshare

Amazon is ubiquitous beyond products. Prime Video, Audible, Kindle, Fire TV, Echo devices, and Amazon’s creator and influencer content indirectly contribute to search dominance and habit.

Boston Consulting Group, for example, asserts that such “mindshare” is highly correlated with purchase consideration.

Put another way, the folks who watch Prime Video are likely to search for products on Amazon.

AI and Social

Taken together, these factors serve as a playbook for the leading product search engine and offer both lessons and dilemmas for merchants. A shop can, for example, decide to include products on Amazon solely for discovery benefits.

Another consideration is whether Amazon maintains its lead in product search.

Some 56% of respondents on the Jungle Scout 2024 survey began product searches on Amazon. But that percentage is down from the 61% reported by Jungle Scout in 2022 (PDF).

Something is chipping away at product search and discovery. In 2026, that “something” is likely AI and social.

AI commerce is likely to shift where the first query occurs, thus eroding Amazon’s product-search dominance.

As shoppers ask for “the best” product option, generative AI platforms will increasingly assemble shortlists from multiple sources, reducing the need to start with Amazon. AI will pull discovery and comparison out of the marketplace interface, although Amazon can still win the transaction.

Social commerce on TikTok, Instagram, and YouTube will increasingly resemble search engines for lifestyle-driven categories. Shoppers, especially younger ones, often arrive at Amazon with a product already selected.

In those cases, Amazon becomes the fulfillment destination rather than the discovery engine, which changes the economics of product search and advertising on the platform.

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