21/01/2016
WHAT ARE THE BENEFITS OF FILING A TRADE MARK??
A trade mark is a valuable business asset which will add value to your company if you ever decided to sell it.
The ownership of a trade mark with a good image and reputation can give your company a competitive edge against competitors.
Registration of a mark will give your company the exclusive right to prevent others from marketing identical or similar products and/or services under the same/confusingly similar mark.
Having a trade mark registration is also valuable if you ever decide to franchise your business; you can licence your trade mark to another company and thus provide a direct source of revenue through royalties.