22/05/2026
We’re excited to share that Mobiclicks, together with Haleon and Publicis Groupe Africa, took home Bronze last night at the MMA Global South Africa SMARTIES Awards in the Real Time Marketing category for Med-Lemon: Weather Responsive Commerce.
Through strong partner collaboration with JCDecaux, the campaign’s dynamic DOOH element was brought to life, helping deliver timely, weather-responsive messaging.
Congratulations to all the winners and finalists. It’s great to see South African marketing continue to raise the bar through innovation, creativity, intelligent use of data, and more meaningful brand connection.
Sena Toraman Yeniçeri , MEA Media Manager, Haleon
Seher Nasir Ariff (Publicis Groupe Africa)
Manhal Abou Daher (Publicis Groupe Africa)
Moya van der Merwe (Publicis Groupe Africa)
Ashley Viljoen (Publicis Groupe Africa)
Kavitha Maharaj (JCDecaux)
Shaun Rosen (Mobiclicks)
Robyn Philpot (Mobiclicks)
Nicolas Carreira (Mobiclicks)
Natalie Chetty (Mobiclicks)
Mixi Perdigao (Mobiclicks)
Groupe