Foshizi Consumer Research Agency

26/03/2024

I was in Europe last year summer and went pass Portugal for a pre set up of the Afro-Nations concert, to my surprise Amapiano is huge there! This is supported by Stats, Amapiano had over 1.9 billion streams in 2022. Now new-comer and Grammy award winning Tyla latest offering shattered records with an unprecedented 7.3 million streams on its first day on Spotify, setting a new standard for African female artists. Here’s a write up I did on why Amapiano shouldn’t be ignored by corporations and brands.

Amapiano to World by Foshizi | Mar 12, 2024 | Knowledge Hub | 0 comments The global popularity of South African artists and music is on the rise, opening up significant opportunities for creators on an international scale. Amapiano, the homegrown South African genre, has seen tremendous growth, with...

05/06/2020

Happy Friday and I hope your weekend is made too. 💃🏾 Murals painted by our hands have now went international. From Soweto to The Washingtonpost our COVID-19 township campaign has been heard! 👇

As the rest of the world reopens, scientists from the Southern Hemisphere urge caution.

02/06/2020

Foshizi Research channel 405

24/05/2020

We went back to reply and didn’t repaint it. Now reads: “You can paint over the message, but coronavirus is still here”

20/05/2020

Today we were finally invited to present our Township Consumer Lockdown Research Report to the Gauteng COVID-19 Command Team and it was well received. Key strategic people such as Doctors and Professors in the Government heard what the consumer is going through.

Lots of questions were asked to better understand the findings since it was an independent study. Reception was phenomenal and the delegates thoroughly enjoyed the nuisance, the rawness of the feedback and the practical recommendations presented.

We couldn’t go through all 47 pages of the report, so we reduced our objectives to twofold:
1) to make them understand what is the motivation behind certain behaviours in the times of Covid-19. Secondly, to delve into the various challenges facing consumers at the Bottom of the Pyramid (BOP), within of course the context of the global pandemic, National Lockdown and consumer healthcare.

One of the key findings that got their attention was that, all the safety protocol measures about coronavirus, go against everything about Ubuntu: from socializing, supporting each other, togetherness, strength in numbers to community is all prohibited.

Another insight that hooked them, as that à Whilst primary attention was given to formal retailers in the beginning of the lockdown as essential services, street vendors, who often sell nutritionally dense food at an affordable prices, were removed from the equation at this very critical time, where those at grass roots level in fact needed access to affordable nutrition as Street vendors couldn’t trade.

18/05/2020

Great article from MediaOnline about our Covid19 walls

A billboard in Orlando East in Soweto, delivering a coronavirus safety message, was defaced within 24 hours of going up.

17/05/2020

Foshizi together with put together Covid-19 outdoor messages in the townships in Gauteng written in Township Lingo. To our surprise some are starting to get vandalized because the message is hard hitting. This one translates to: “Coronavirus loves get-togethers”

14/05/2020

Twitter was ablaze after reports emerged that Amazon founder Jeff Bezos could become the world's first trillionaire. Yes, you read that right – trillionaire.

13/05/2020

Great start to the day. The Morning Show interview with our MD went very well. Will post link to the interview later today

12/05/2020

Hi FB family, Foshizi is on The Morning Show tomorrow morning on eTV channel 194 between 06:35 and 06:50. You can set PVR if you’ll be asleep but we’ll be up. on

11/05/2020

In case you missed our Kayafm Interview today - Here’s the link

Lebo Matsegoa CEO at Foshizi about We have heard the adage that the world as we know it will no longer exist when the world has seen the back of the coronavirus. This means that businesses are also going to have to adapt to these changes and find new ways to appeal to consumers. Research company Fos...

11/05/2020

Join us today on Kayafm 95.9 just after the 17:30 news talking opportunities presented by Covid19