Blue cube media

13/04/2011

Metro Rail should copy such reactions and build their Brand towards providing proper save and trust worthy service

13/04/2011

Social media has actually given us control on what the messaging should be. It provides immense visibility in terms of what people are talking about your product/brand. It gives access to your target audiences' mind, their thought-process. If we can figure out the right strategy for social media marketing, I guess it will be the most cost-effective method to market your product/brand.

13/04/2011

social media acting as a support for the traditional way of advertising. when "it" combine very nice, will be have a good formulation for the marketing strategies

13/04/2011

The correct mix depends first on your consumer, and then by the budget you have to spend - just ensure a clear and consistent message across the board in whatever you choose to increase the chances of cutting the clutter.

13/04/2011

We are also observing that BTL brand "experiences" are providing an opportunity to "shout out" a message that goes beyond a simple product launch, providing a more credible message for your ATL messaging (giving a place to your consumer in your pricnipal message).

13/04/2011

Today, third party endorsement (media, bloggers, first-hand users) that exists in BTL has surpassed manufacturer claims as the primary source of information used by consumers when purchasing a product - I believe that any communication campaign requires BTL.

13/04/2011

As several members have already mentioned, there is a place for both ATL and BTL - Success depends on how well the different elements of your 360 leverage eachother to enhance impact with your target.

13/04/2011

Lets help you achieve the following for your company

12/04/2011

12/04/2011

How do you gather audience information? What makes your site compelling to local and national advertisers? When should you go direct to a customer versus going through an advertising agency? What are the key terms that you need to know (e.g., insertion order, make goods) when dealing with national advertisers? How do you build out a local advertising sales force?

12/04/2011

Introduction to Ad Sales/National and Local Advertising
This course is meant to provide a basic understanding of online advertising strategy development. How do you develop a rate card and media kit?

12/04/2011

Inside the Agency
How do you approach an agency? What are the different roles within an agency? How are decisions made? How do agencies interact with their clients? What do agencies expect you to know about your site? How should you deliver this information?