Social Media Insider

Social Media Insider Social media isn't just for kids anymore. Join us for our seminar on the benefits of using social media in business.

We have found out that many of local businesses are in downward trend. One of the reasons is the lack of exposure on the Internet. How to find out if a company lacks Internet Exposure? It’s when you try to search the company name in any search engine and the search engine does not give any results. There is a big possibility that the company does not have a website and loses the opportunity to app

ear in online yellow page. If they are in the online yellow page, this is still not good enough. Yellow page contains only the company name, contact and industry. It does not tell much to the visitors and it does not build confidence for the visitors to contact the company. The company can’t build rapport to the viewers with yellow page. In short, any local companies and businesses that want to survive for the next 5-10 years, they should at least have a basic website. Social Media will help those companies and businesses to have a website of their own while also promoting their website at the same time.

06/10/2011

How are our former attendees finding their social media strategy layout?

The difference between social media for B2C and B2B. Awesome read!
05/10/2011

The difference between social media for B2C and B2B. Awesome read!

I’ve been to a lot of social media conferences, expecting to hear some tactics on how to do B2B social media, and all the presenter does is replace “consumers” with “businesses”. Chances are, I am not the only one this has happened to.

People threaten to quit Facebook whenever they make a change... And almost nobody does. Keep innovating, Facebook!
28/09/2011

People threaten to quit Facebook whenever they make a change... And almost nobody does. Keep innovating, Facebook!

Think the latest Facebook changes are going to lead to a massive user exodus? Don't worry, they'll be back.

Here's a GREAT example of how to use video with minimal effort to convey some of the "behind the scenes" insight into yo...
27/09/2011

Here's a GREAT example of how to use video with minimal effort to convey some of the "behind the scenes" insight into your company.

Andrew Whitehouse & Justin Gomes, founding partners of the victorious FoxP2 advertising agency.

27/09/2011

Google turns 13 today. Now it'll be asking us the awkward questions.

"You need to publish content and experiences that people care about. Don't build around your business. Build around your...
26/09/2011

"You need to publish content and experiences that people care about. Don't build around your business. Build around your customers' interests. If you sell cameras, focus on pictures and not your products. If you sell stoves, focus on the food and not your steel products."

Meet Gokul Rajaram, Product Director of the Facebook ads product. He is one of the smarter people I've worked with at Facebook, and by extension, ever.

Do you have a real content strategy?
21/09/2011

Do you have a real content strategy?

I unfollowed someone on Twitter the other day for one tweet.

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