Joe Public

Joe Public To serve the growth of our people, our clients and our country, through the greatness of creativity.

We are a 100% independent, proudly South African, integrated brand and communication group, whose philosophy is grounded in the belief that growth is a virtuous circle: we believe that the growth of our people is linked to the growth of our creative product, which impacts the growth of our clients, and which ultimately contributes to the growth of the country. This ripple effect of growth is what

we call 'growth feeds growth’. Founded in 1998 and growing into Joe Public in 2007, it is now one of the country’s leading brand and communications groups. The group is 60% black-owned making it one of the largest majority black-owned independent agencies in the country. Joe Public is a purpose-driven agency that exists to be the fertile soil that grows their people, clients and the country, through the power of creativity. The group’s service offering aims to deliver on creative excellence through its 360º integrated services (ATL, BTL, Brand Design, Digital, PR and Media) in Johannesburg, Cape Town and Durban. The group also has African and European partners/affiliates in 8 different countries. For more information, visit www.joepublic.co.za and follow on , Facebook and Instagram.

Joe loves results. So we’re stoked to have 13 finalists in the awards that are all about results. Nedbank, Chicken Licke...
12/08/2026

Joe loves results. So we’re stoked to have 13 finalists in the awards that are all about results. Nedbank, Chicken Licken, Flying Fish, Takealot, Castle Milk Stout, Cell C and Uber Eats all feature. A big thank you to our growth partner clients and big love to our peeps behind every finalist, especially the legends in our strat department.

07/08/2026

What if Rassie Erasmus called YOU up to join the Springboks? In a coup for Coca-Cola and Joe Public, the extremely selective, legendary head coach agreed to star in the new “Call-Up to ‘Be A Bok’” campaign.

The TVC tells the story of one of those fortunate fans called up to the Boks, who test out different nicknames for him, eventually settling on “Ice Man”.

The campaign was shot by Katlego Baaitse of Spitfire Films and international photographer Lucila Blumencweig. Bok fans can enter the competition at https://www.cokerugby.co.za/

30/07/2026

Ever wondered how breakdowns can lead to breakthroughs, or how a business with purpose can shape the future and leave a legacy? Take a listen to Our Chief Vision and Purpose Officer Dr Pepe Marais share his personal story of embracing vulnerability and purpose and discovering the power of conscious capitalism, in conversation with Paul Miller on the CEO Lens Podcast.

Watch the full interview here: https://youtu.be/hV9jS-Yol4E

A very proud Joe moment sees no less than seven of our peeps selected as 2026 Effies judges. 👏 Hats off to Group ECD Bra...
10/07/2026

A very proud Joe moment sees no less than seven of our peeps selected as 2026 Effies judges.

👏 Hats off to Group ECD Brandon Govender, ECD Brendan Hoffman, Integrated Strategist Courtney Mocke, BUD Cristina Valente, Strategist Samuel Mokhele and Joe Public Engage MD Mandlakazi Mpahlwa. Being selected for your expertise and standing in the industry is no mean feat, and we couldn't think of a better group to help recognise the ideas that truly deliver.

01/07/2026

Amnesty International’s latest “Lullaby” campaign tackles the issue of pr***en pregnancy head-on. In 2024, 2,103 South African girls aged 10 to 14 gave birth. Lullabies are among the first acts of safety, comfort and motherhood. But in these three social films, children sing them to children. The cause resonated so deeply that an entire team volunteered their time, including director Justice Mukheli of Romance Films.

25/06/2026

1 for Bafana. 1 for Bantwana. 1 for Madiba. Danko, Team SA 🇿🇦 for bringing the 🔥 and making history!

24/06/2026

"African Time." We've all heard it. Usually as a joke. So we decided to change what it means. 🇿🇦

Our latest work for Castle Milk Stout, This is African Time, flips a stereotype on its head. Because African Time was never about being late. It was about being present.

Brought to life by director Zee Ntuli and photographer Ross Garrett from Darling Films, we built that truth into every frame and every note. Proud of the craft, prouder of the truth behind it, and grateful to a client brave enough to back it.

It's African Time. Right on time. 🍺

10/06/2026

Joe’s pulse is racing and our funny bone is tickled by the new Chicken Licken “Anything for a soul sister” campaign. It’s a high-octane homage to Charlie’s Angels, Mzansi style. All thanks to our incredible Joes, director Tristan Holmes from Star Films and some world-class stunt people and precision drivers. And it’s all in camera. We think you might give it a second watch or more.

10/03/2026

Joe sends thanks from the heart to our people, our clients and our production partners. 💛

Together, we’ve been honoured with Agency of the Year at the Creative Circle Best of the Year Awards 2025 - and recognised as the #1 creative agency in Africa. This one’s for everyone who believes that creativity drives growth - from ideas to impact. 🌱

We’re popping a cork 🍾 with gratitude and renewed energy to create work that moves people, changes brands and grows our world. 🌍✨

Joe is both humbled and honoured to be voted Most Balanced Agency of the Decade at the  Africa Decade Awards, with our C...
25/02/2026

Joe is both humbled and honoured to be voted Most Balanced Agency of the Decade at the Africa Decade Awards, with our CCO’s .marais and ranked #1 and #2 Most Admired Agency Professionals.

Recognised for consistent growth across market perception, client results and competitor opinion - we thank our incredible people and our brave clients for this achievement.

Address

2 Bruton Road, Bryanston
Johannesburg
2191

Opening Hours

Monday 08:30 - 17:00
Tuesday 08:30 - 17:00
Wednesday 08:30 - 17:00
Thursday 08:30 - 17:00
Friday 08:30 - 17:00

Telephone

+27105917770

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