Southern African Marketing Research Association (SAMRA)

+27110522808

http://www.samra.co.za

SAMRA is owned by its members, who have set additional goals for the Association. These include:

- Promotion of research based on sample surveys and other techniques.
- Protection of research from influences that might detract from its empirical basis.
- Elimination of unethical research practices, principally through our Code of Conduct.
- Promotion of the highest attainable standards in the profession.
- Promotion of education and training, including ongoing learning, in research.
- Improvement of awareness, image and the salience of research in society.
- Encouraging the development of research and constant improvement of research techniques.

Essentially, the task of Council members is to ensure that SAMRA achieves its objectives. More specifically, the Council's Strategy is to achieve those objectives through:

- Setting standards for individual research practice.
- Educating individuals in the practice and use of research.
- Endorsing and recognizing research practice that reflects SAMRA's high standards.
- Creating opportunities for members to reflect on research and debate issues.
- Encouraging innovation, creativity and growth of the industry.
- Fostering dialogue between researchers and role-players in society at large.
- Promoting the strategically important role of research in the economy.