06/08/2026
Where does a great customer experience actually begin?
For a company like FedEx, it’s not at the point of delivery.
Sometimes it begins with something as simple as how a package is packed.
The brief:
- Develop a multi-phase customer education series to help customers across the MEISA region prepare different types of shipments correctly.
What we created:
- Instructional videos for the FedEx website covering most products including artwork, clothing, musical instruments, liquids and more.
We loved it because:
- From scripting and story-boarding to animation, it let us get stuck into every stage of the process while solving a genuine customer challenge.