16/11/2017
QUICK FACTS ABOUT OUT OF HOME ADVERTISING
OOH amplifies and complements other media campaigns, broadening broadcast, such as: online, print, radio and TV
Targets a large and diverse consumer market on route to: home, work, shop and play
Positively impacts purchase behaviour impacting consumers awareness and recognition
OOH delivers high reach and frequency continuously at each strategic geographic location
Grabs consumers attention, based on location, through creative, colourful eye-catching creative, delivering impact, recall and recognition