Ostara Studio

26/01/2023

02/12/2022

A special client JOY Generation World, I've been doing work for, for many many years, recently commissioned me to do a rebrand of the website in the form of a storybook. A brand refresh isn't always a major logo revamp. Sometimes it's a website or reinterpreting the logo's visual language.

Love doing creative work for clients. And love how creative this brand is.

View her site if you are interested in the desktop experience yourself: www.joygeneration.world

18/11/2022

, The Good Things Guy, made a post on LinkedIn this morning that really feels so apt right now. He speaks of how things have been really tough for many the last few weeks/months. And that kindness goes a long way and not to sweat the small stuff. So I'm continuing the "pay it forward" mentality and sharing his message here.

When he said Love LOUDER, it hit me right in the gut. Because that's something that comes naturally for me. That I have plenty of. More love.

So on this Friday afternoon, I'm sending all the good vibes I can. I love you. You are a gem. Don't forget that!

🌎

16/11/2022

For many dreamers, this is the time of the year where many are ready to start their side hustle or new venture. For individuals starting their new business idea, we are opening up 3 slots at a promotional start-up brand package rate in December. This will include a brand development, brand strategy, and website dev (monthly hosting excluded). If you are interested and now is the time that you would like to launch your business, send us a DM or comment below. Note this will be for individuals only.

10/11/2022

My office this afternoon 😍

01/11/2022

Let's talk service based businesses for a minute.

Often when I'm coaching clients who offer services, one of their key challenges with marketing is that they find it challenging to create messaging around their offers, in a way that attracts clients.

I also often hear things in the industry like "it's easier to market and advertise a product than it is a service."

Here's the secret. It's not actually hard. All you have to do, is create messaging around how you are able to take your clients from the challenge that they are experiencing to the end result that they desire (and your services is how they will be able to achieve that).

Essentially, this is the customer/ client experience that you will take them on when they work with you. And your messaging showcases this possible transformation.

25/10/2022

It's a term so many speak about, that sometimes I wonder whether I'm adding to the fleeting trend of hero-ing certain terms and phrases to the extent that meaning is lost completely (looking at you innovation 🙄).

I'm talking about authenticity, specifically brand authenticity.

Is it a buzzword?
I think yes to an extent.

Is it used meaninglessly?
Yes also. Yes, I said it. Brands are exploiting it for clout with audiences.

However, do some people do it right, and is it done with integrity and helps small businesses and entrepreneurs connect with their tribe, their people?
YES! YES AND YES!

I'll always embrace who I am. Because it's my job to believe in what I do. And express myself. Because that's how you will know whether you should work with me.

That's my advice to you. Embrace YOU. BE-YOU-TIFUL.

24/10/2022

Wishing you week of play 💜 💛 💜

20/10/2022

Yesterday I posted an article on Brand Authenticity. If you aren't a reader, and prefer watching videos, I've made a video on it too :)

I go in a bit more detail in the video than I did in the article.

Enjoy!

https://youtu.be/qTRR11n2UGA

Brand authenticity… What does it even mean? And in a world of consumerism, is it possible for brands to be authentic? Since owning my business, I have been i...

19/10/2022

Brand authenticity… What does it even mean? And in a world of consumerism, is it possible for brands to be authentic?

Since owning my business, I have been interested in the intersection between personal branding and authenticity. How could I not be interested when we live in such a curated world with reality often being confused by showcasing unrealistic influencer lives? On top of that having a career in curating brands, has often made me hypersensitive to the concept of authenticity.

Thing is that authenticity is not only for individuals or those who have personal brands. Even company brands should aim for authenticity. More now than ever, clients and customers expect integrity and transparency from brands and businesses. And authenticity sits central to the client experience.

So, here are 5 reflections on what I’ve learned from brand authenticity as a brand strategist and brand curator, and how you can embrace brand authenticity.

17/10/2022

This was a great reminder for me on Friday, after an abnormally busy week.

Katie Reed, I didn't know you, but I'm glad I went onto Pinterest during one of my breaks, and found this beautiful quote by you.

May this be your gentle reminder going into the week, to embrace self, to take the time you need, to be self-ish, for the greater good.

05/10/2022

Happy Teacher's Day!

Since I've been able to remember I've had a great love and admiration for teachers and the overall concept of learning.

For a while now I've wanted to teach. And I'm grateful that I've found my own way as a teacher in my own business and on . The practice of teaching is also a practice of learning. It is about seeking to learn to help others to learn.

I'm grateful for all the teachers in my life. And wishing you a wonderful Teacher's Day.

Tag a teacher or coach in the comments whom you are grateful for. Who made an impact in your life through teaching.