Mind's Eye Creative

27/02/2026

Behind every production is a powerhouse team of wildly talented humans bringing bold ideas to life ✨

Animation is pure collaboration. Every frame, every colour, every tiny detail is shaped by artists, designers and animators working together behind the scenes.

In the spirit of that collaboration, here’s a little sneak peek at what went into our latest project with Rabanne for their Valentine’s campaign ❤️🔥

Big ideas. Long days. Beautiful results.

12/02/2026

We’re so excited to share the third short in Rabanne’s Valentine’s campaign, this time set in Rio. It’s been such a joy collaborating with MA World and Annie Choi to help bring this beautiful campaign to life. So proud of the love and care our team poured into this one. 💛

11/02/2026

so excited to share another beautiful short we helped bring to life for Rabanne in collaboration with Annie Choi and MA World
From concept through to final delivery, our team poured so much love and detail into this one. It's always such a joy working alongside incredible collaborators and seeing everything come together on screen.
Huge shoutout to everyone involved!
More magic to come soon 🫶❤️

11/02/2026

10/02/2026

So proud of the incredible work our team did on this Valentine’s campaign for Rabanne. They truly pulled out all the stops to bring it to life.

A lot of love, sweat, and tears went into making these, and we’re so glad we can finally share them ❤️

09/02/2026

💘 We’re excited for the drop tomorrow
Valentine’s special with MA World, Rabanne & Annie Choi

21/11/2025

Today, we stand with the phenomenal women and LGBTQIA+ members of the Mind’s Eye Creative team and with communities across South Africa.

Gender Based Violence is not a women’s issue to solve alone. It is a national crisis that demands collective action, accountability and real change.

At MEC, we are proud to work alongside incredible women and LGBTQIA+ individuals whose strength, talent, leadership and resilience inspire us every day. Their voices, safety and wellbeing matter in our industry, in our communities and in our country.

In solidarity with and today’s national shutdown, we stand together to say enough is enough.
We stand for safety.
We stand for justice.
We stand for change.

To the women and LGBTQIA+ people on our team: we see you, we value you and we stand with you.

28/10/2025

We’re thrilled to share our latest collaboration with Sesame Street, an animated short that helps explain Artificial Intelligence to young children in a way that sparks curiosity, supports their interests, and inspires wonder. 💡🤖

Sesame StreetSesame Workshop

An animated video that helps explain AI to young children—and encourages families to explore it together in ways that spark curiosity, support their interest...

08/10/2025

✨ So proud to finally share our work on the new GAP × Sandy Liang collaboration! ✨

This one was a true team effort! Huge shoutout to our brilliant crew at Mind’s Eye Creative for bringing the full vision to life, and to the dream team we got to work alongside: .wav and

Seeing it all come together has been such a joy!Thank you to everyone who poured their creativity into making this project possible. 💙

01/05/2025

Mind’s Eye has been nominated for an African Golden Award in the category of Best Animator!
We’re beyond proud to see this labor of love and imagination recognized on such a powerful platform celebrating African creativity.
Massive thanks to our team and supporters!

03/03/2025

Happy 14th Birthday, Mind’s Eye!

Fourteen years ago, Mind’s Eye was born out of passion, necessity, and a love for storytelling. At the time, the animation industry—especially in the 2D space—was still finding its footing, and we knew that if we wanted a home for the kind of stories we wanted to tell, we’d have to build it ourselves.

Since then, we’ve grown—not just in size, but in ambition, in skill, and in the stories we get to tell. Through every challenge and every milestone, one thing has remained constant: the incredible people who make this journey worthwhile. To our team—whose talent, dedication, and creativity continue to push us forward—and to our clients and collaborators, who trust us with their stories, we are endlessly grateful.

We will never stop learning, growing, and loving what we do. It’s been an unforgettable ride, and we can’t wait for what’s ahead.

Here’s to many more years of storytelling and adventure. 🥂