31/03/2026
Process for a great Logo from BlackBerd Studio
Here's what it takes to craft a great Logo for your Brand Identity. Hours of research into your industry and your business's positioning in that industry. Roughly sketching different ideas until I find elements that align with the brand's values and position in the market. Then comes the sketching phase. Once I find a few great ones, I then start to build variations on those concepts to ensure the logo is Memorable, Versatile, Simple, & Relevant. This consists of refining each concept to roughly 20 different variations to find the perfect one. After that, I present 3x of the best options to you, where we discuss why the logo aligns with your positioning and how it adds value before moving to the final stages.
What is a logo that you have seen and feel should be redesigned based on the 4 principles of Memorability, Versatility, Simplicity and Relevance? I'm curious to see which businesses non-designers feel need work.