Cliqworks

28/08/2025

Customer acquisition isn’t always a straightforward funnel.

Here’s why:

➡️ Some leads are ready to buy right away.
➡️ Some leads won’t buy, no matter what you offer.
➡️ Most are “later” buyers who respond to consistent value over time.

Pressuring everyone with constant discounts or urgency? That can push people away.

But if you stay silent? You’ll lose attention and customer to competitors.

The secret is smart segmentation and timely outreach. Every month or week, try sending a re-engagement message like:

“Looking for 3 people ready to [get X result] in 30 days. Interested? Reply with ‘Tell me more.’”

This helps you identify your “ready now” buyers without overwhelming the rest.

✅ Don’t treat your entire audience as if they’re all in the same place.
✅ Focus on giving the right message, at the right stage, at the right time.

Remember this, at any given time, only 3–6% of your audience is ready to buy.

Your job is to find them — without pushing away the rest.

05/03/2025

Meta’s ad delivery system works best with large audiences.

Here’s how you can use broad targeting:

✅ Reach at least 2 million people – A bigger audience gives Meta’s system more data to find the right people for your ad.

✅ Avoid adding too many targeting restrictions - Use age, gender & location as your targeting parameters. Meta knows who is most likely to take action!
Keep it broad to let the algorithm optimize for you!

✅ Combine similar ad sets – If multiple ad sets target the same people, they compete against each other. A single, bigger ad set is more effective.

Let Meta’s algorithm do the heavy lifting! 🚀

28/05/2024

According to the latest State of Online Reviews 2024, Google dominates the review landscape, with 79% market share. The report also reveals that 60% of requests are now sent by email and automation is revolutionizing review management, with 42% of responses now generated automatically.

Stay ahead of the curve with Cliqworks! Our tools make managing your reviews easier than ever. Get started today and transform your online presence.

21/03/2024

𝗨𝗻𝗹𝗲𝗮𝘀𝗵 𝘁𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗬𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗣𝗿𝗼𝗳𝗶𝗹𝗲!

Turn your Google Business Profile into a powerful customer magnet!
Did you know 46% of Google searches are looking for local businesses?

𝗛𝗲𝗿𝗲'𝘀 𝗵𝗼𝘄 𝘁𝗼 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝘆𝗼𝘂𝗿𝘀:

𝟭. 𝗖𝗼𝗺𝗽𝗹𝗲𝘁𝗲 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗳𝗶𝗹𝗲

Fill in everything – details, photos, and a compelling description!

𝟮. 𝗚𝗿𝗼𝘄 𝘆𝗼𝘂𝗿 𝗿𝗲𝘃𝗶𝗲𝘄𝘀

Encourage great reviews and respond to them all.

𝟯. 𝗘𝗻𝗴𝗮𝗴𝗲 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲

Use Q&A, share updates, and exciting offers.

Ready to supercharge your online presence? Visit your Google Business Profile today!

08/03/2024

𝗘𝗺𝗮𝗶𝗹 𝘃𝘀 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮: 𝗪𝗵𝗶𝗰𝗵 𝗣𝗮𝗰𝗸𝘀 𝗮 𝗕𝗶𝗴𝗴𝗲𝗿 𝗣𝘂𝗻𝗰𝗵?

The battle between email and social media for marketing dominance rages on, but recent studies reveal a surprising truth: email marketing reigns supreme!

Individuals are three times more likely to make purchases through email marketing than via social media platforms. 🛍️

𝗪𝗵𝘆 𝗶𝘀 𝗲𝗺𝗮𝗶𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘂𝗰𝗵 𝗮 𝗽𝗼𝘄𝗲𝗿𝗵𝗼𝘂𝘀𝗲? 📈

1️⃣ 𝟯𝗫 𝗙𝗮𝘀𝘁𝗲𝗿 𝗦𝗮𝗹𝗲𝘀: Studies show email converts leads into customers 3 times faster than social media.

2️⃣ 𝗧𝗮𝗿𝗴𝗲𝘁𝗲𝗱 𝗥𝗲𝗮𝗰𝗵: With email, you can segment your audience based on interests and demographics, ensuring your message reaches the right people at the right time.

3️⃣ 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻: Build deeper relationships with your audience! Emails allow for personalized messages that resonate with individual customers, fostering trust and loyalty.

Social media is great for engagement, but email drives results.

𝗧𝘆𝗽𝗲𝘀 𝗼𝗳 𝗲𝗺𝗮𝗶𝗹 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝘁𝗵𝗮𝘁 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗿𝘂𝗻?

✅ 𝗖𝗹𝗶𝗲𝗻𝘁 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 - stay top of mind with a monthly newsletter.
✅ 𝗣𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 - showcase sales, new products, limited time offers.
✅ 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗲𝗱 𝗙𝗼𝗹𝗹𝗼𝘄-𝘂𝗽 𝗦𝗲𝗾𝘂𝗲𝗻𝗰𝗲 - follow up with leads they book an appointment or purchase.
✅ 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗲𝗱 𝗔𝗽𝗽𝗼𝗶𝗻𝘁𝗺𝗲𝗻𝘁 𝗥𝗲𝗺𝗶𝗻𝗱𝗲𝗿𝘀 - Reduce no-shows and improve client experience.

Ready to unlock the power of email marketing? We'd be happy to answer any question you have. 🚀

20/02/2024

How do you decide which plumber, dentist, or restaurant to use? Head to Google and look at the reviews, right?

It's no different when customers are searching for your services online

Try our automated review requests platform and easily ask for reviews from your happy customers, respond to reviews & grow your ratings on Google Maps!

Simply integrate your Google business account with the Cliqworks review management platform, and start growing your Google reviews and get more customers. 🚀

It's that easy! 😊

Book your FREE personalized demo today!

21/03/2023

Market research is key to staying ahead of the game. Check out our top 5 research tools that will help you unlock insights, streamline your efforts, and elevate your business strategy.

03/03/2023

Website owners should track many metrics, notably user engagement. It's crucial to track your site's visitor numbers, traffic source, and time spent on the website.

Fortunately, Google Analytics' free and easy setup makes tracking website success metrics simple. Check out the 5 top web metrics to track.

16/02/2023

More customers will visit your website as a result of its improved search engine ranking on Google. If you're one of the many business owners attempting to increase the visibility of their website, these tips can assist you in improving your site's ranking.

10/02/2023

Facebook ads are one of the best ways to get new business, but there are a few blunders that wreck it for many advertisers.

They waste their money and end up thinking that Facebook ads don't work. Avoid these most common mistakes...

Using Facebook's ads is essential for any savvy business owner or marketer who wants to increase sales and boost conversion rates.

06/02/2023

Your website must load quickly. Websites that load more quickly attract more visitors and sales. If your website is slow, visitors will leave and go to another site.

At Cliqworks, the creation of high-value SEO techniques that increase ROI is our area of expertise.