12/06/2026
We are very excited to support the ACA - Association for Communication and Advertising in relaunching their Copy Advice Service to provide a meaningful and practical support to marketers and agencies wishing to double check their advertising for Code compliance.
The ACA Advertising Copy Advice service, in cooperation with the Advertising Regulatory Board (South Africa) (ARB), helps advertisers, agencies, and marketers identify potential compliance risks before advertising goes live.
Offered independently under the ACA and aligned to the advertising codes administered by the ARB, the service provides practical guidance to reduce the likelihood of complaints, delays or adverse rulings.
Two options are available:
• Basic Assessment – a high-level traffic-light review (green / amber / red) highlighting potential compliance concerns without rewriting the work.
• Detailed Opinion – deeper analysis with practical guidance, suggested amendments and compliance recommendations (charged hourly).
Copy Advice provides an informed, independent opinion from experienced specialists, but does not replace the advertiser’s responsibility for compliance or guarantee immunity from complaints. It's also a core pillar of self regulation.
To learn more, email Sharon at [email protected]
