Wild Dog Strategies

25/10/2021

Great advice for SME's out there, backing up what I keep saying: play smart if you're smaller! This is what Wild Dog Strategies is all about...

From a new recipe for pic n’ mix comms, to making extreme choices, Mark Ritson shares his marketing twists that can help SMEs get big brand outcomes.

19/05/2021

I hope you will learn something valuable in a new video of a presentation I did to my networking group today about the importance of developing your brand personality before you engage in storytelling...

03/12/2020

Our client SolarSaver is doing great work with Pareto Limited , one of the leading retail property groups in SA. We were involved with Digital Cloud Pty Ltd in developing this video for them.

22/06/2020

Why Business owners need to learn to say “No” to customers. After countless exhortations from marketers telling us that the customer is king, how can I say we need to say “No”? We’ve all been taught the damage a customer can do in terms of bad press (isn’t it something like an unhappy customer tells 9 or more other people?) and so we need to avoid this at all costs, right? [ 877 more words ]

Why business owners need to learn to say “no” to customers

05/06/2020

Discounting could definitely be your worst pricing strategy coming out of lockdown. Many businesses are looking to discounting to regain the momentum and sales volumes they have lost during lockdown. So why is discounting so popular? Well, to be honest, most effective discounting is used at the retail level to attract or drive shopper behaviour and not necessarily driven by the independent brands on discount. [ 2,004 more words ]

Discounting could definitely be your worst pricing strategy coming out of lockdown. Many businesses are looking to discounting to regain the momentum and sales volumes they have lost during lockdow…

27/05/2020

Social Distancing has prevented direct customer contact, destroying the customer experience... or has it really? As businesses scrambled to embrace social distancing whilst keeping transactions going, a hands-off customer approach seemed necessary, despite the damage to the transaction experience. Does this mean we forget about the customer experience for now? Do so at your peril, I say. Markets are facing a huge amount of turmoil and confusion as the implications and results of the COVID-19 pandemic are played out in everyday lives. [ 2,219 more words ]

Social Distancing has prevented direct customer contact, destroying the customer experience… or has it really? As businesses scrambled to embrace social distancing whilst keeping transactions…

24/04/2020

Some considerations for those waiting to exit Lockdown with a burst!

Help for SME’s to navigate past Covid-19

27/02/2018

This headline was great but the meat inside was a bit sparse. There are so many more reasons why a marketing strategy is imperative, and maybe that's a topic for a whole blog series....