25/04/2025
ANNOUNCEMENTS
Cracking down on Spammy Content to Make it Easier to Break Through
24 April 2025
Every day, more than 2 billion people come to Facebook. To help creators reach this massive audience, we show public creator content in Feed to people who may be interested. That said, we’ve seen that some accounts try to game the Facebook algorithm to increase views, reach a higher follower count faster or gain unfair monetization advantages. These hacky behaviors make it harder for authentic creators to reach a new audience, get discovered by people who might enjoy their content, and grow.
We’re committed to making Facebook a place where authentic creators can succeed, so today we’re announcing a long-term initiative to make Feed more relevant and help creators break through, starting first with cracking down on spammy content.
In its place, we’ll prioritize content from creators who share original content and authentically engage with their audience.
Here’s what creators can do to be successful:
Post quality original content with consistency. Post regularly and focus on creating high quality, original content to keep audiences engaged. Experiment with what works with your audiences by checking your insights in Professional Dashboard.
Focus on authentic, engaging content. Prioritize authentic content and engage in meaningful interactions such as comments and shares with your audience. Examples include: (1) Content that fosters meaningful interactions like answering questions and sharing with others (2) Collaborations with other creators (3) Topics that resonate with current events or trends. Need inspiration? Check out Inspiration Hub where you can find popular hashtags, trending songs and templates you can use as you develop your own content.
Keep your captions and hashtags relevant to the content. We’ve found content with no more than 5 hashtags performs best. Irrelevant hashtags can cause your content's reach to suffer in the long run.
