Through our Interactive Wall Murals, participating brands gain national exposure in South African Townships in a very cost effective way, gaining effective reach and frequency in these important consumer markets. We have a team that engage with consumers who are exposed to the Wall Murals, allowing one-on-one interactions with consumers, and encouraging brand trial and conversation (conversion?).
In this way, we are able to provide our clients with valuable feedback from consumers about their brands in addition to the exposure brands gain. Interactive Wall Murals are situated at key convergence points, i.e. Hotspots, Malls, Taxi Ranks, and Main Roads, and are highly visible to commuters and pedestrians.