08/06/2026
The Real Marketing Problem Isn’t Budget. It’s Alignment.
Writer: Mathabo Sekhonyana
Marketing performance challenges are increasingly less about budget allocation and more about organisational coherence.
Marketing performance challenges are increasingly less about budget allocation and more about organisational coherence.Gartner research indicates that while CMOs are accelerating investment in AI and performance efficiency, many continue to face persistent gaps in alignment, governance, process matu...