Exp Agency

25/08/2026

May this blessed occasion of Maulid an-Nabiy remind us of the values of love, compassion, kindness, and unity.

EXP Agency wishes our Muslim community a peaceful and meaningful celebration of the birth of Prophet Muhammad (PBUH).

Mawlid al-Nabiy Mubarak 🌙✨

25/08/2026

One of the biggest lessons marketers are learning today is that great experiences alone are no longer enough.

Whether it's an influencer campaign, a brand activation, an event sponsorship or an experiential campaign, the same question applies: How many people actually experienced it?

The reality is that today's most successful brands don't just create experiences.
They extend them.

At EXP Agency, we talk about Live+Digital because the impact of a great live experience shouldn't end when the last attendee leaves, the activation closes, or the event finishes.

The winning brands are capturing those moments, amplifying them digitally, and transforming a live audience into a much larger, measurable audience.

It's the same shift happening in influencer marketing:
Moving from reach alone to performance.
Moving from exposure to outcomes.
Moving from moments to measurable impact.

A perspective our sister agency, Expressions, explores in their latest article below.

Here’s a statistic that should make every marketer rethink their influencer marketing.Imagine paying an influencer with 100,000 followers to create content for your brand.Most marketers assume that content will reach 100,000 people.It won't.In reality, Modash reports that the average organic feed ...

05/08/2026

Kenya successfully launched Safaricom Pata More - a gamified launch to bring to life how Safaricom subscribers can get more value from the products they are already subscribed to.

The campaign now rolls out to other regions.

04/08/2026

Full pitch, full stands, 100% chill.

Prinsloo Sevens brought the noise and Kenya put Tusker right in the thick of it with cold products in fans’ hands.

We then turned the final whistle into a full party with our DJs and emcees running the crowd.

Nobody sat down and this is how we turned a into a tournament takeover.

14/07/2026

EXP Agency Nigeria partnered with Tim Motors to deliver the official launch of Geely in Nigeria, bringing together business leaders, government officials, media, influencers, entrepreneurs, and distinguished guests for an unforgettable brand debut.

We managed every touchpoint from concept to ex*****on; venue transformation, branding, logistics, technical production, audio-visuals, lighting, sound, and live streaming to create an experience that matched the ambition of the brand.

07/07/2026

Media budgets are shifting. Not because influencer marketing is trendy. Because it's increasingly delivering measurable business results.

Consumers are spending more time with creators than many traditional media channels. At the same time, marketing teams are under growing pressure to prove ROI, drive conversions, and justify every dollar spent.

That combination is changing how brands invest.

In our latest blog, we explore: Why creator marketing is claiming a larger share of marketing budgets; What leading brands are measuring beyond reach and impressions; Why data and performance are becoming the new competitive advantage; How African brands can maximise returns from influencer marketing.

The future belongs to brands that treat influence as a performance channel, not just an awareness tactic.

Read the full article here: https://www.expressions.agency/blog

06/07/2026

On July 2, 2026, The Media Shift: Nigeria - Live, powered by Expressions Influencer Agency (www.expressions.agency), took place at Four Points by Sheraton, Lagos, bringing together brands, agencies, creators, and marketing professionals for a day of meaningful conversations around the future of influencer marketing.

The event created a platform for clients and influencers to connect while sharing actionable insights on campaign monitoring, performance measurement, and leveraging data-driven strategies to maximize marketing impact.

Industry experts including Murray Legg, Albert Makoeng, and David Boon shared their wealth of experience on influencer analytics, campaign effectiveness, and building high-performing creator partnerships.

From understanding performance metrics to navigating the evolving creator economy, attendees walked away with practical knowledge to build smarter, more measurable campaigns which will in turn drive innovation, and strengthen collaborations, shaping the future of the media of influence across Africa.

28/06/2026

28/06/2026

Influencer Marketing beyond what you know, powered by Expressions Influencer Agency.

The event is full and those attending will get access to insights, trends and case studies from industry experts at The Media Shift: Ghana - Live this Wednesday, 1st July 2026.