Top Click Media

Top Click Media Top Click is one of South Africa's leading full-service digital marketing agencies.

21/08/2026

Connect and Manage Your Google Business Profile with Gemini

Google now allows eligible business owners to connect their Google Business Profile to Gemini and manage key parts of it conversationally.

You can use Gemini to help update business information, manage hours and contact details, review customer feedback, draft review responses, create posts and better understand how people are finding your business.

From a local SEO perspective, this is important.

Keeping your Google Business Profile accurate, active and regularly updated can help improve visibility across Google Search and Google Maps. Reviews, posts, categories, business information and profile completeness all play an important role in how customers discover and engage with local businesses.

Gemini can make it easier to manage these elements consistently without constantly jumping between different sections of your Business Profile.

In this video, I show you how to connect your Google Business Profile with Gemini and start using it.

For businesses focused on local SEO, this is a feature worth paying attention to.

20/08/2026

The Search Terms Report Is One of the Most Important Tools in Google Ads

If you’re running Google Ads, the Search Terms Report should be one of the first places you look when analysing performance.

It shows you the actual searches people typed into Google before clicking your ads.

This is where you can find irrelevant searches wasting budget, identify new negative keywords, discover valuable new keyword opportunities and understand whether Google is matching your ads to the right intent.

This becomes even more important when using broad match, automated bidding and Performance Max, where Google has more control over when and where your ads appear.

A campaign can look good at surface level while still wasting money on poor-quality search terms.

If you’re not regularly checking your Search Terms Report, you’re not properly managing your Google Ads account.

19/08/2026

Your Website May Be Blocking Google AI Overviews and AI Mode. Important!

Google has introduced a Search generative AI control inside Google Search Console that allows website owners to exclude their content from appearing in Google’s generative AI features.

This includes:

• Google AI Overviews
• Google AI Mode
• Generative AI features in Google Discover

If your website is set to Exclude, your content won’t be shown or linked within these generative AI experiences and won’t be used to help ground Google’s AI-generated responses.

Importantly, Google says this does not affect your traditional organic rankings or inclusion in normal Google Search.

So your website could still rank well organically while missing out on visibility and potential traffic from Google’s AI search features.

In this video, I show you exactly how to check this setting in Google Search Console and make sure your website isn’t being excluded from Google’s generative AI features.

If SEO and Answer Engine Optimisation are important to your business, this is a setting you need to check NOW!

18/08/2026

Answer Engine Optimisation and SEO Results in South Africa – Ranking #1 Everywhere

What does successful SEO and Answer Engine Optimisation actually look like in 2026?

Here is a real example from one of our clients, a podiatrist in South Africa, achieving incredible visibility across traditional search engines, AI search and answer engines.

The client is appearing at or near the top across:

• Google Organic
• Google Maps
• Google AI Overviews
• Google AI Mode
• Bing
• Bing AI Overviews
• Microsoft Copilot
• ChatGPT
• Claude
• Gemini
• Grok

SEO is no longer only about ranking #1 on Google.

People are searching for businesses through Google, Bing, Maps and increasingly through AI platforms such as ChatGPT, Claude, Gemini, Copilot and Grok.

This is why SEO and Answer Engine Optimisation need to work together.

The goal is simple: when potential customers search or ask AI for the best provider in your industry, your business needs to be visible.

These results show what is possible when SEO and AEO are approached as one complete search strategy.

If you want these results check www.topclick.co.za

17/08/2026

Who Is Running Your Google Ads? An Amateur or a Professional?

Google Ads can be one of the most important sources of leads and sales for a business, yet many companies still leave their accounts in the hands of someone with very little experience.

It could be a junior employee, a general marketer who “also does Google Ads”, or someone who has completed a few courses but has never managed serious advertising budgets.

Google Ads is not something you want people learning through trial and error with your money.

Campaign structure, keywords, bidding, conversion tracking, negative keywords, budgets, landing pages and ongoing optimisation all have a direct impact on how efficiently your advertising budget is spent.

If Google Ads is important to your business, make sure the person or agency managing it has genuine experience and a proven track record.

Better yet, look for a Google Premier Partner. Premier Partner status is reserved for the top-performing Google Partners in each country and demonstrates that the agency has met Google’s requirements around performance, spend and certifications.

Your Google Ads budget is an investment. Make sure a professional is managing it.

Check out www.topclick.co.za

16/08/2026

Google Search Profiles for Google Creators Have Rolled Out – How to Set Up Yours

Google Search Profiles for creators have now rolled out, giving eligible creators more control over how they appear across Google Search and Discover.

Your Search Profile brings your online presence together in one place, including your social media accounts, website, latest posts, videos and other important links.

To be eligible, you need:

• YouTube, Instagram or X: At least 35,000 subscribers or followers on one of these platforms.
• TikTok: At least 100,000 followers if TikTok is your only qualifying platform.
• Age: You must be at least 18 years old, or the profile needs to be managed through an adult-owned account.

Once eligible, you can claim your profile through Google for Creators and customise your information, connect your social accounts, add external links and manage how your creator presence appears on Google.

For creators, this is another important way to strengthen your presence across Google, connect your different platforms and make it easier for people to find your content.

If you meet the requirements, claim your profile and get it set up.

https://www.instagram.com/googleforcreators/

14/08/2026

Search Generative AI Performance Reports in Search Console Is Open to Everyone

Google has now opened its Search Generative AI performance reporting in Search Console to all website owners.

Previously, this reporting was only available to a selected group, but it is now being rolled out more broadly, giving website owners greater insight into how their websites are performing within Google’s AI-powered search experiences.

This is an important development for both SEO and Answer Engine Optimisation.

As Google continues to integrate AI into search, businesses need to understand more than just traditional rankings, clicks and impressions. We also need visibility into how websites are being discovered and performing through AI-generated search results.

Search is changing quickly, and Search Console is starting to give us more of the data we need to measure that change.

13/08/2026

South Africa’s Unemployment Rate Just Hit 33.6%. What Does This Mean for Online Advertising?

South Africa’s unemployment rate has reached 33.6%, and this has a major impact on how businesses should approach Google Ads, Meta and TikTok advertising.

In a market where such a large percentage of the population is unemployed, you cannot afford to target everyone and assume the algorithms will always find the right customers.

You need to be specific.

That means being careful with broad match on Google Ads, Performance Max campaigns and Meta’s Advantage+ targeting. Going broader can give these platforms more freedom, but in South Africa that freedom can also mean spending money reaching people who simply cannot afford your product or service.

Many of the “best practices” promoted by these global advertising platforms are designed with larger, wealthier economies in mind. What works in the US or UK cannot automatically be applied to South Africa.

Understand the economy. Understand your audience. And build your advertising strategy around the market you are actually targeting.

12/08/2026

Claude is adding invisible watermarks into AI content it’s creating for you. Will it affect SEO?

Anthropic is introducing invisible, machine-readable watermarking into content generated by newer Claude models.

So the obvious question is: if you use Claude to help create website content, could Google detect the watermark and hurt your rankings?

At the moment, there is no evidence that these watermarks will negatively affect SEO.

Google has consistently focused on the quality of content rather than whether AI was used to produce it. If your content is useful, original, accurate and genuinely answers what people are searching for, using AI isn’t automatically a problem.

The bigger SEO risk is not the watermark.

It’s publishing hundreds of pages of generic AI-generated content without adding expertise, experience, research or anything genuinely useful.

AI should help you create better content, not replace the thinking behind it.

10/08/2026

The Digital Marketing Tools and Software I Use Every Single Day

Running a digital marketing agency means using the right tools to get the best possible results for clients.

Google Keyword Planner is still one of my most-used tools. It’s free, accurate and extremely useful for keyword research, although it does have its limitations.

For analytics and SEO performance, Google Analytics and Google Search Console are essential.

Then there are the paid tools. Ahrefs, Semrush and DataForSEO are tools we use continuously for SEO, competitor research, keyword data and deeper analysis. For technical SEO, Screaming Frog remains an important part of our toolkit.

AI tools have also become essential. Claude, ChatGPT, Gemini and Perplexity are now part of our everyday workflow, particularly as Answer Engine Optimisation continues to grow.

There isn’t one tool that does everything.

If you’re providing SEO, Google Ads and Answer Engine Optimisation, you need access to multiple platforms and know when and how to use each one.

The tools don’t replace expertise. They help you do better work and deliver better results for clients.

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