Top Click Media

Top Click Media Top Click is one of South Africa's leading full-service digital marketing agencies.

09/10/2026

Looking for a Canva Alternative? Try PosterMyWall

If you’re creating content for Instagram, Facebook, posters, promotions or social media, here’s a tool worth checking out.

It’s called PosterMyWall.

I’ve got no affiliation with them. I just like finding alternatives to the same boring templates and generic AI slop that everyone else is using.

PosterMyWall gives you a huge library of ready-made templates, including loads of animated designs, and they’re really easy to edit.

You can search almost anything:

Halloween.
Restaurants.
Soccer.
Premier League.
Events.
Promotions.

And because far fewer people seem to be using it compared with Canva, your content has a better chance of looking different from everyone else’s.

There is a small subscription fee, but I think the templates are really good.

If you create a lot of social media content, go check out PosterMyWall and let me know what you think.

08/10/2026

Be Careful of SEO and AEO Services Promising Easy Results

SEO and Answer Engine Optimisation are complicated.

There are no guaranteed shortcuts, and there are definitely no magic subscriptions that suddenly give you incredible rankings because they publish a blog every day and build a few backlinks.

I keep seeing services advertised online showing dramatic before-and-after screenshots and promising huge results for a small monthly fee.

Be careful.

Publishing daily content does not guarantee rankings.

Building backlinks does not guarantee rankings.

And if those backlinks are low-quality or spammy, or the content is mass-produced rubbish, you may get a short-term blip without building anything sustainable.

Good SEO and Answer Engine Optimisation takes proper research, good content, technical work, authority, relevance and time.

If somebody is promising you the world for almost no money and very little effort, question it.

There are no guaranteed quick wins in SEO or AEO.

07/10/2026

Google Ads Quality Score: What is it and why is it so important?

Have you ever looked at your Quality Score inside Google Ads?

It’s one of those fundamental things you need to understand because the quality of your ads can have a major impact on what you pay for clicks and how competitively your ads perform.

Google gives your keywords a Quality Score from 1 to 10, based mainly on:

• Expected click-through rate
• Ad relevance
• Landing page experience

In simple terms, Google is looking at how closely the keyword you’re bidding on, your advert and your landing page all match what the person is searching for.

If the quality is poor, you can end up having to bid more aggressively to compete.

If the quality is strong, you can often compete more efficiently and potentially pay less for clicks than advertisers with weaker relevance.

To check it, go into your Google Ads columns and add Quality Score, Ad Relevance, Landing Page Experience and Expected CTR.

This is something I look at when reviewing Google Ads accounts because it quickly shows you where the problems might be.

Don’t just keep increasing your bids because your ads aren’t performing.

Improve the relevance between your keywords, ads and landing pages. Higher quality can mean better performance and lower costs.

06/10/2026

Create Animated Videos for Free with HeyGen HyperFrames and Claude Code

You can now create animated videos using HeyGen HyperFrames and Claude Code, and it’s incredibly simple.

HyperFrames itself is free and open-source, and local rendering doesn’t use HeyGen credits. You may still pay for your Claude Code usage or any optional hosted AI services you use.

Install the HyperFrames skill inside Claude Code, then simply tell Claude what you want to create.

I’ve already tried things like:

• Animating my logo
• Creating an animated video from my website
• Making a Claude character dance

You don’t need to write some massive production brief either. Give Claude the idea, let HyperFrames create the first version, then keep refining it.

It’s ridiculously fun to play around with and opens up a lot of possibilities for motion graphics, website videos and social media content.

Instructions are here:

https://hyperframes.heygen.com/quickstart/

05/10/2026

Are You Embarrassed Of Your Website?

Be honest with yourself.

When you give someone your website address, are you actually proud of what they’re going to see?

Does it represent your business properly? Does it explain what you do? Does it make people trust you?

Because if you’re embarrassed about your own website, that’s a problem.

Your website is one of the most important parts of your business online. It’s where people research you, judge you, compare you and decide whether they want to contact you or buy from you.

And this isn’t me trying to sell website development. I don’t build websites.

I just see businesses cutting corners on them every single day.

Going with the cheapest option usually looks cheap.

Filling the whole thing with generic AI slop looks like AI slop.

Your website needs to represent your brand, your quality and your business properly.

You should be able to give somebody your website address and confidently say:

“Go check out my website.”

Don’t be embarrassed by it. Invest in it and be proud of it.

04/10/2026

Your Slow Website Is Hurting Your SEO

I don’t care what anyone tells you, if your website is painfully slow, it is going to hurt your results.

And often, the slow website is only the presenting problem.

The real problem could be underneath:

• Poor hosting
• Too many plugins
• Heavy scripts
• Oversized images
• Bad development
• Technical problems across the site

Site speed and Core Web Vitals form part of Google’s overall page experience signals, but the impact goes much further than SEO.

A slow website means people wait longer, leave sooner and are less likely to convert.

So you could be spending money on Google Ads, SEO and social media, bringing people to your website, only to lose them because the site takes forever to load.

Don’t just accept a slow website as normal.

Find the underlying problem and fix it.

A faster website is better for your users, better for conversions and better for SEO.

01/10/2026

Is Your Company and Brand Being Mentioned and Cited in ChatGPT and Other AI Models?

Do you actually know whether your company is being mentioned or cited in ChatGPT, Claude, Perplexity, Grok or Google AI Overviews?

Most businesses have no idea how to check.

I’ve been testing , and I’m really impressed with it.

You can put in your own brand or a competitor and see:

• Where your brand is being mentioned
• Which prompts you appear for
• Which sources are being cited
• How competitors compare
• Where you have opportunities to improve

One of the features I really like is its Query Fan-Out tool, which helps you understand the related searches AI systems may use when answering a question.

It also has keyword research, competitor research and tools to help identify why your website may not be appearing in AI results.

If you’re working on Answer Engine Optimisation, go check out OtterlyAI.

30/09/2026

SEO and Ads Bring Traffic. Websites Convert

Getting people to your website is only half the job.

Google Ads can bring you clicks.
SEO can bring you organic traffic.
Social media can send people to your site.

But none of that guarantees a sale.

The website still has to convert.

If your prices aren’t competitive, your product range is weak, your shipping is poor, your warranties aren’t clear, or people simply don’t trust the website, you can send as much traffic as you want and still struggle to make sales.

This is something I see all the time.

People blame Google Ads because the traffic isn’t converting.

But getting somebody to click is not the same as convincing them to buy.

Your website has to make people feel comfortable. It has to look professional. The offer has to make sense. The product or service has to be good. The checkout or enquiry process has to be easy.

Consumers are far more educated online than they used to be.

They compare prices.
They check competitors.
They look at reviews.
They look at delivery.
They look at guarantees.
They decide whether they trust you.

SEO and ads bring traffic. Websites convert.

If your traffic is good but your sales are bad, don’t only look at the marketing.

Look at the website.

29/09/2026

Your Camera Isn’t the Problem. Clean Your Damn Lens.

If you’re filming content on your phone or camera, do one simple thing before you start:

Clean your lens.

It sounds obvious, but I see people getting this wrong all the time.

Your phone is in your hand all day. You touch it, put it down on tables, put it in your pocket, and the camera lens picks up fingerprints, dust and dirt.

Then people start filming and wonder why the video looks soft, blurry or low quality.

You don’t necessarily need a more expensive camera.

You might just need to clean the lens.

Take a proper lens wipe and clean:

• Your back camera
• Your front camera if you use it
• Your normal camera lens

Personally, I prefer using the back camera on a phone where possible, but whichever camera you use, clean it first.

I spoke to someone recently who told me their videos weren’t looking good because they weren’t using an expensive camera.

My first question was:

“Do you clean your lenses?”

The answer was no.

Come on, bro.

It takes a few seconds and can make an immediate difference to the quality of your content.

Before you film anything: clean your damn lens.

28/09/2026

Bad Google Ads Leads? The GIGO Principle Explains Why

If your Google Ads campaigns are not producing the conversions you want, the problem may be the data you are feeding back into Google.

There is a simple principle called GIGO: Garbage In, Garbage Out.

And it applies perfectly to Google Ads.

Automated bidding can work extremely well, but only when Google is receiving accurate conversion data.

If you are feeding Google real leads, qualified opportunities, sales and proper CRM data, it has a much better idea of what type of customer to look for.

But if you are counting things like:

• Someone visiting your Contact Us page
• Someone clicking a button
• Someone completing an action that is not actually a lead

Then you are feeding Google rubbish.

And if you give Google rubbish data, you should not be surprised when it sends you rubbish leads.

Ideally, your CRM, whether that is HubSpot, Salesforce or another system, should become your source of truth and feed the real outcomes back into Google Ads.

I do hundreds of Google Ads audits, and incorrect conversion tracking is one of the most common problems I see.

Before changing your keywords, bidding strategy or budget, make sure the data going into Google Ads is actually correct.

Garbage in. Garbage out. Gold in. Gold out.

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