RAPT Creative Agency

16/02/2026

2025 | Powered by RAPT Creative Agency: Retroviral has clinched the Most Admired PR Agency of the Year title for a third year in a row, with Dialogue named runner-up for the second consecutive year, in our annual poll.

Retroviral Agency, , • Dialogue,

From the latest MarkLives weekly newsletter — don't forget to subscribe to get the news first on Thursdays, directly in your inbox!

Read now: https://www.marklives.com/article/44349-agencyleaders-2025-pr-agency-of-the-year

26/11/2025

RogerWilco's senior brand strategist, Mongezi Mtati, gives insights on the recently released Township CX Report...

06/10/2025

: “What I learnt from judging The Mark Awards alongside global peers is how important the perspective is,” says Genevieve van Vuuren, Rapt Creative innovation partner and Innovation jury co-chair and MarkPrix juror, in this video.

“Something that feels groundbreaking at a local level sometimes can look very different when it’s measured against what’s happening on a global stage.”

From the latest MarkLives weekly newsletter — don't forget to subscribe to get the news first on Thursdays, directly in your inbox!

Read now: https://www.marklives.com/article/44169-themarkawards-genevieve-van-vuurens-2025-judging-feedback

, RAPT Creative Agency

06/10/2025

02 October 2025 — The challenge is figuring out how new tech fits in a rapidly changing market.

06/10/2025

: New Romance Films director, Nthato Mokgata aka Spoek Mathambo • Plus: Time Out SA appoints commercial manager, Mervyn Naidu; Tractor Outdoor improves digital billboards; Q3 2025 global ad spend forecast update; Genevieve van Vuuren's TMA video.

From the latest MarkLives weekly newsletter — don't forget to subscribe to get the news first on Thursdays, directly in your inbox!

Read now: https://www.marklives.com/article/44171-ontheradar-new-romance-films-director

Romance Films • Kagiso Media Radio • Tractor Outdoor • WARC • RAPT Creative Agency

01/10/2025

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In this episode of RAPT BizTrendsTV, BlueSky's Nicole Adriaans, BlueSky, talks about the future workplace...

18/08/2025

: “We’re entering a world — actually, we’ve been heading here since 2018 — where authenticity and direct thoughtful approaches are delivering better results than euphemism, political correctness and obfuscation,” Gareth Cliff, Rapt Commerce co-founder, tells Charlie Mathews. “Audiences don’t trust brands anymore; they trust people who say what they think and do what they say.”

• , The Real Network, RAPT Creative Agency • , M+C Saatchi Abel

From the latest MarkLives weekly newsletter — don't forget to subscribe to get the news first on Thursdays, directly in your inbox!

Read now: https://www.marklives.com/article/44037-ad-agencies-rewire-by-hiring-creators-on-staff

15/05/2025

We love AI. We use AI. But here’s the truth:
AI should enhance the idea. Not become the idea.

When tech starts drowning out the insight, the strategy, and the spark. That’s when things get messy.

The best creative work? Still rooted in human truth.

Use AI as a tool, not a crutch. Keep your creative north star human. 💡

12/05/2025

Loyalty isn’t a feeling. It’s a system. 👀

Because in a world of endless scroll and smarter choices, it’s not enough to hope your audience loves you - you have to make it easy for them to stick.

Here are 6 simple, science-backed ways to build brand loyalty that lasts. From the brands we love to the systems they run on, it’s all here.

Swipe through and save for your next brand brainstorm. 🧠

Or read the full article by Melanie Campbell, our Group Managing Director, here: https://bit.ly/3RUhUof

09/05/2025

Big news from the pride of RAPT. 🌍🔥

Khangelani Dziba has been named a PR Shortlisting Juror for Cannes Lions 2025 and we couldn’t be more proud.

Even bigger?

They’re the only South African voice on this year’s PR Jury.

We talk about changing the face of creativity. This is what it looks like.

Let’s go, Khangi! 🖤

View Khangi's full juror profile here:
👉 https://www.canneslions.com/awards/jury/khangelani-dziba-407036

Cannes Lions International Festival of Creativity

06/05/2025

The township economy isn’t just surviving - it’s thriving. 🚀

For too long, the word "informal" has been misunderstood. It doesn’t mean small, unsophisticated, or unstructured. In reality, the township economy mirrors the formal economy, just operating in different ways. And it’s growing.

Estimated at R750 billion a year, this sector spans everything from retail and auto trading to financial services and property rentals.

A shift is already happening. More businesses are adopting digital payments, embracing hybrid models, and integrating with the formal economy.

It’s time to rethink what we know about the informal sector. The future of business in South Africa isn’t just in boardrooms - it’s in the streets, the townships, and the thriving communities driving real economic momentum. 🔥

Watch or listen now: BizTrends TV on YouTube, Apple Podcasts, and Spotify.

🔗 https://bit.ly/4d4qs5z