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12/08/2014

Choosing a Website Company
What makes the best website design company the best? How do you know if the company you choose to create your website is the best? There are so many website design and development companies to choose from which of them will be right for you?
These are all valid questions to ask when you need to purchase a website or have one designed. Lets look at some important aspects:
Hosting
Why would hosting be important? Well if you have this wonderful website it is important that your website is up and running all the time. Back up and availability might be more important than a great website. If this does not make sense to you then let me explain. No up time no website. Hope that makes it clear to you. Instead of hosting my own servers from my office, I prefer to use the servers of internationally acclaimed hosting providers as I know that I can provide a greater change for uptime than any smaller website hosting company. Backups and availability are more reliable with the larger firms than with the smaller ones.
Website design
The design of your website plays a very important role. You want your website to look professional and also have it easy to navigate. We have to keep in mind that there are people that don’t know how websites work and that they need to have it as simple as possible. An attractive website that is difficult to navigate is useless for people that don’t know the internet and are unfamiliar with the fancy ways we can navigate a site these days.
Website content
Your content of your site plays a very important role. It must always be clear and understandable to your audience, but at the same time it must assist the search engine indexing your content to understand and classify it. There are things like keyword clouds and keyword relevance that plays part in your content, as well as h1, h2 and h3 tags. Writing your content with all of this in mind can be rather complex, therefore I suggest that you use a professional copywriter to assist you with your content writing. Additional to the tips to write your content mentioned above you have keep your content fresh and up to date. That is why blogging has been found to be so effective. Not only do you increase the quality of your content topics but you create additional informative information that will assist your site in being found. For example if you are reading this article you should see the effectiveness of blogging.
Search Engine Optimization
You have heard everyone talking about search engine optimization. Most of the people I have spoken to don’t really understand this concept. It is not a once off thing, it is a continues thing. There are a few basic things you must do, standard things like sitemaps, social media links (Facebook, Google + and twitter), Title & Description and meta tags to name a few. None of these things have value if you do not follow the principle of long term SEO and that is to keep your content fresh and new and relevant to your industry.
BeuWyn Consultants know what you need. Have a look at our branded websites: IMeet and Website Create and don’t hesitate to ask us about all the one stop solutions we can offer your company.

08/08/2014

Knowing something about websites and basic seo.
We have all heard that content is king and that you should have your website seo optimized. Yes you should, but that is the advanced things and they cost a lot of money. If you are getting it and not paying a lot of money you are not really getting it. Don’t be surprised you are getting what you pay for, get it?
Lets look at the small things nobody is talking about. Your headings, do you have H1, H2, H3 headings and do you mention your keywords in these headings? Did you know this is important? Well it is. It tell the search engine that this is your keyword and then you describe the keyword. It is not just important to the search engine but to your customers as well. It provides a clear description of what the client wants and needs and could mean a sale to you.
Keyword clouds. Yes, it is a nesting of your keywords in a descriptive paragraph. Please do not create a spamming cloud. This means just spitting out your keyword every chance you get. Be creative but descriptive of what you do.
Then there is a little strategy that I came up with myself, it is called branded search optimization. Now what this entails is that you use a unique method to be found, for example, if I say “priceless” who do you think off? MasterCard right? Well that is because they claimed the word through there marketing campaign. You can use the same strategy with your company name, or something unique related to your business or product. There are a few companies that make use of this strategy, for example “dial-a-bed”, now hat they have done is associated the action of picking up the phone and phoning for a bed. So when people need a mattress or are just kidding around the braai, they think of dial a bed. Obviously when they search online they will type dial a bed.
Ok so it is not a new strategy, but I am the first to claim a name for it, branded search optimization, and therefore, just like spotting a comet you get to name it. Besides nobody was using it in the way I teach my clients to use it. If you type in Google search “studentcab”, you will see what I have achieved through my strategy for this small home based business.
Then there is Google analytics, if you do not have this in the java version on your website, stop, and get it done now! This plays a very important role in finding out how people are experiencing your website.
Does your pictures on you website have Alt tags? If not, how would a search engine know what your picture is about? Should I say more?
Your title and description plays a big role, for it is the item that appears in the search result. It should be a comprehensive description of your services or product and should be in such a manner that it would attract a click.
Every site should have a XML sitemap. This is like a blueprint for the search engine and tells the search engine the exact demographics of your website. Without this tool the search engine plays rush and roulette with your website.
In addition to the sitemap you need a robot.txt file. This tells the search engine where it is allowed to go and where not. There are backend files that you don’t want the public to see, of potential spammers to find. It is a good safety measure to take.
Well, this is only the tip of the SEO mountain, and it is already a tremendous amount of work. That is why I continue to say, that having a website, is like having a department in your business and takes man power to run. Do not, I say do not, treat your website just like a add-on service for your clients, but as an extension of your business and operate it in the same way.

07/08/2014

The Sales "Pitch"
Category: Products

Hi

My name is Wynand. I design websites and create profitable online presences for companies. If you do NOT have a website please keep reading as this could benefit you greatly. If you do have a website please make sure that your website is currently working for you and is not just a white elephant.

Let’s look at a fact!

Everyone including you, use the internet for all your research and, these days, to find almost anything you might need or want to know. For this reason it has become not a privilege but a necessity to have a website. With this said, there are many website designers out there that can create your website, but the real question is can they assist you in getting your website found on the internet. We all know that the internet has millions of websites and getting your website found is like playing the lotto! But other than the Lotto, there are ways to get your website on the first page of search results, relating to your company and we will do just that, get you on the first page of Google or Yahoo or any of the search engines used frequently.

Now if YOU are interested to know more please keep reading……….

Let’s call a thing a thing people……….

This is my sales pitch! Read it and decide for yourself if you are going to pick up that phone and change the way of your business TODAY!

“The Sales Pitch!”
Vision Statement:

We aim to be the best, in everything we do. We want our customers to have the best. Everyone involved with us to have the best and be the best. That will guarantee everyone’s success.

Slogan: “If you want the best, you have found it”
Our purpose:

Find the best resources and apply them in the best possible way to ensure our clients and ourselves the best possible result. Our philosophy is simple: Use the best thing in the best way and achieve the best result! Stick to the basics and stick to what works well!
Online Services: The Problem

Cheap Websites: How much is cheap worth when it does not work for you?

Good looking website: What does good looking help if nobody is seeing it?

Saving money on website: Why are you saving money when you should be making money?

There are many web designers and engineers in the market, good ones. But it is like putting on a suit and getting all dollied up with nowhere to go. Your website should look good. It should function well, but most of all it should sell well! It is your silent salesman; it must be able to keep your clients interested and intrigued.
Online services: Solution

We are not expensive, we just do more and that also cost a bit extra. We go that extra mile to find out how we can make your website work for you. You get what you pay for. We add some more value to your product.

Good looking website: We make sure that we do everything possible to get your website seen and enjoyed by your clients.

Making money on websites: There are so many ways now available for you to profit from your website, you spent good money on it why not make it earn its place in the business.

We are passionate about every project that we do, if you didn’t know, read our vision statement again. That is what we are about. The best.
Why now? Why us?

Internet has become the number one reference resource worldwide. If you cannot be found successfully and effectively you are lost in this information age. If you don’t have a website you don’t have your foot in the door of the future. You are invisible to your clients. Don’t be left behind, get ahead. How? We will show you! We will take you right to the front to enjoy the view.



Ok, just to recap…….



My Name is Wynand

My number 083 258 8321

I am waiting for your call!

07/08/2014

Website create is a small devision of BeuWyn Consultants. This is a website design to show small businesses an example design that we can create for them at affordable prices. It has become so important that businesses have a website. Without a website businesses are loosing valuable customers to other competing businesses with websites. Everyone these days use the internet to search for services and businesses in their areas and this has become in important part of your marketing strategy and that is to have an online website.

Also knowing that small businesses don't have websites because of the costs involved in website creation and hosting, we have devised a way that small businesses can have their own personal website at very affordable prices.

07/08/2014

Web Development
Having a website or having someone create a website for you is why you are here. What we need to know now is: “what do you want from your website?” Do you need an online business platform which generates business leads for you or do you just want to be able to say I have a website. I have spoken to so many business owners that are enquiring about a website and getting an online presence and have hit my head against a wall on more than a few occasions. Let’s get something straight. If you want a tool to work properly, are you going to buy the tool that is cheap or the one you know will last you and get the job done, even though it is double the price? You spend thousands of rands on flyers that land up in dustbins or get shoved under car seats. Even more to get them distributed. Do you print flyers and just leave them in the store room hoping your clients will find them or do you pay someone to hand them out?
You have to think in the same direction when you are creating a website. Your website needs to represent your company, like a shop front or an office. So the look of your website needs to be presentable and professional. Now when someone walks into your office or shop there needs to be someone that can assist them and provide them with the necessary information they require. This would be the job of your web pages. The information on these pages must make sense to your customers as well as to search engines.
Now you have found someone that created your website or that will create your website. There are many creative web designers out there, hell I will not even claim to be the most creative web designer when it come to arts and farts, but it is not arts and farts that gets your website found on the internet among billions of other websites. Yes, there are billions of websites on the internet. Talk about a needle in a haystack.
Are you starting to get the idea that websites are a little more complicated than you thought? That there is more to a website then just a fancy look? The amount of work that goes into a website is tremendous. Well that is if you choose to have one that works for you. There is no sweat when you create an ineffective website. There are also no results. Printing the flyers and putting them in the store room.
I have had clients tell me that they do not want a lot of written text on their website, and I must optimize it so that it is found on Google. Ok, how do I do that? That is the same as asking me to put a smiley face on a flyer and put them in the store room and then to get someone to distribute them without actually taking them with for distribution. Yes! It is bizarre people!
Do we still know so little about the internet? It is not the nineties anymore. The internet is now the most important location to have your business. Having it found on the vast billion website network is even more important.
Your website designer should not only be creative, and technical, but should be up to date with the latest search engine optimization techniques and requirement, also your web designing company should be business people with experience in marketing, business strategy and sales. To run an effective website your need professionals in many field of business and you should not try to save a buck when it comes to your website. If you have not realized it yet, let me spell it out for you, your website is an investment, a constant one that needs constant attention.
It is called web development for a reason. It is development. Constant development to keep up with the changes not only for your business but with technology as well.
I have seen in South Africa many of our corporate giants not utilizing their most important asset which is the internet. They will soon realize that they have fallen behind when the industry will force you to learn about the internet and what its real super powers are. The companies that have invested in their websites will then become the true leaders in the industry.
What does a corporate website need? A team of people running it on a daily basis. There should be copywriters, technical support and SEO experts. These forces should be joined with your current marketing team and with your operational team and last and most essential your sales team, for it is the most powerful sales tool available today. Used correctly, you can double if not triple your sales of your company.
Phone BeuWyn Consultants now and get the right advice for your business website. Even though it is online, it is still a business and all the rules of business still apply.

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17 Lloyd Road
Kempton Park
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