Amy Claire Creative

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Amy Claire Creative

Branding, web design, social media styling and copywriting I also have a passion for designing and hand crafting beautiful wedding stationery.

My name is Amy Claire Thompson and I’m a freelance art director, graphic designer and copywriter based in Durban, South Africa. I specialise in logo design and branding, simple responsive website design, and concept work for large campaigns.

29/06/2024

A social media identity from an existing logo with no formal brand identity. For this project, I had a well designed logo, website and packaging to work with but no other direction. I used these to develop logo variations, colour palette and styling for social media.

Custom social media templates, designed in Adobe, made editable in Canva.

27/06/2024

This is responsive web design - perfectly functional on mobile and desktop. Subtle gradient animations add a little something extra to tie in with the overall brand identity.

25/06/2024

Clean font layouts and pops of pink 💕 gradients ensure that this website ties in perfectly with the overall brand identity. This website is classy and functional, and works beautifully on all devices.

24/06/2024

Sisters not twins 👯‍♀️ This brand identity design needed to compliment the existing brand without looking exactly the same.

To achieve this I incorporated the OG brand’s lash crown icon and monochromatic colour palette, but added pink gradients for a pop of bright colour. A bold, elegant font completes the look.

21/06/2024

Why design for big screens when most people will view your website on their phones? 📱

I design mobile first (or concurrent with desktop) to ensure the most user friendly experience.

Also, unlike other developers, my mobile settings are COMPLETELY customised. So your website will always work perfectly on desktop, tablet and phone.

06/09/2022

Today, I bought overpriced shampoo because I liked the packaging 😆. Packaging matters… swipe left to see some of my packaging designs from the past year or so.

01/04/2022

Logo design, brand identity and packaging design for Botanical Life 🌱❤️
Client was quite specific about including a tree 🌳 and having a circular format for the core logo. The design also needed to find that balance between feeling almost 'clinical' and healthy, but also organic and natural.
I drew the original tree in Procreate, then made some modifications in Photoshop to stylise the lines. Finally, I vectorised the tree icon in Illustrator and added some clean, easily readable text.
Of course a brand is so much more than a logo! I added some logo variations for flexibilty, developed graphic elements and a standard style for design, and created packaging for their first product.
Total design time: 25 hours 😊

18/03/2022

I'm so thrilled with how this brand turned out - and I say brand, not logo, because it's the brand as a whole that I'm interested in. Not just the logo.
I very rarely design 'just a logo'. Like almost never. I prefer to send my clients off with everything they need to create a visually cohesive brand - so they get a logo... plus assets like logo variations, supporting graphics, patterns, fonts and colours.
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Brand assets are essential to establish brand awareness, and make it so much simpler for clients to maintain a consistent look and feel on social, web, printed marketing, packaging and beyond!

13/01/2022

A graffiti inspired brand for ❤️💚💛🖤. This design was quite tricky because the client was really struggling to communicate her vision, but was also very specific about wanting to incorporate a chameleon 🦎.
However, sometimes my job as a designer is to help my clients find clarity. In this case, we worked through extra sets of moodboards before design even started. I also provided additional steps in my process to keep both myself and the client on track.
I’m so thrilled with how this bright, fun, modern yet definitely not ‘cheesy’ brand turned out!

29/12/2021

So how was my Christmas? I decorated the tree, made some spoopy cookies, spent time with my beautiful fiancée and the fur kids, did some holiday reading, dressed up like an elf in stripey stockings, and was spoilt rotten with another Apple device to add to my collection. All in all it’s been a great week!
I’ll be doing some admin over the next 2 days to prepare for getting back to work next week. Looking forward to exciting things lined up for 2022!

16/12/2021

PACKAGING AND BRAND SHOWCASE ✨ I'm a great believer in choosing clients that I resonate with and who's products or services I would use and recommend myself. Working with has been wonderful and I've been using their newly launched Moisturiser Plus with hyaluronic acid for the past week. I'm already seeing results - I have a pesky patch of dry skin between my eyebrows that definitely is less red and feels nourished. This cream is so lightweight, it literally feels like fresh water on my skin while also being really hydrating.
On a design note, I'm thrilled with how this clean, elegant packaging design has tuned out ❤️ Also, shoutout to Carole from for the gorgeous product photography and my partner in crime for her continuous hard work on the social strategy side of things 🔥

Address

Kloof

Website

https://amyclairecreative.com/

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