14/08/2026
Your Google Ads location settings matter more than you think.
When setting up a new Google Ads campaign, choosing where your ads appear is only half the job.
In this video, Tessa Keyser from StrategiK explains why you should make sure your campaign targets people who are actually IN your selected locations, rather than people who simply show an interest in those areas.
Because if your business serves Johannesburg, paying for clicks from someone in another province who once Googled โthings to do in Joburgโ isnโt exactly budget optimisation. ๐
Small setting. Big difference. Better targeting. Less wasted spend.
Need help making sure your Google Ads are reaching the right people in the right places?
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