3h Media

12/01/2022

Too many people are greatly underestimating the power of kindness.

Why? I think it’s because people have this idea that being nice somehow makes you weak.

They’re afraid that if they don’t bring down the hammer, people won’t respect them or they’ll get taken advantage of.

I want to change that idea.

Candor is not an excuse not to be kind…and being kind doesn’t prevent you from being an effective leader.

06/04/2020

When marketing on Facebook, you’ll want to avoid some common mistakes that could sabotage your reputation. For example, don’t write clickbait-y captions or posts and don’t forget to include links in your posts. Learn more: https://www.inventorsdigest.com/articles/5-facebook-donts/

06/04/2020

Why should you consider adding an FAQ page to your eCommerce store? Not only can FAQs save time for both shoppers and customer service staff, but they can also help build relationships and decrease the number of negative reviews. Get the details: https://www.practicalecommerce.com/using-faqs-to-close-more-sales

27/02/2020

7 Ways to Give your Facebook Business Page a Makeover to Dye for!

Is your Business page looking a bit tired? Maybe your logo looks a bit outdated and does not display all that well in the provided profile pic space; Your banner needs attention; You hardly ever share company news on your timeline; You are also not generating any sales or interacting with customers through your page.

Seems like the timing is right to give your Facebook Business page a much needed makeover!

Many businesses are reluctant to spend time and money updating their social media pages and are losing out on huge opportunities to market their businesses on Facebook. 2.89 billion pairs of eyes, to be exact!

With a professional, well-branded profile, you can start attracting new customers, and network with your existing ones.

We have 7 actionable steps for you to give your business page a makeover and stand a better chance of being viewed. With 2.89 billion users on Facebook, you can bet your customers are on Facebook! Let’s get started!

1) Publish New Profile and Cover Images

Updating your profile image and Facebook cover photo (Facebook banner) is the first place to start in getting rid of your outdated and unprofessional Facebook business page.

Add your business’ logo as your profile image to start. This way, visitors will be able to clearly recognize your business when they come across your profile. Your Facebook cover photo is prime real estate and it’s FREE advertising!

If you have a moment, take a look at the Facebook cover photo that Nissan uses, it actually doubles as an ad. The cover photo is also an excellent example of demonstrating product usage and theirs clearly shows their latest product offer.

Update your Facebook cover photo frequently to show your upcoming promotions and once your promotion ends change your cover photo to something more generic. Key: FREE advertising!

Top tip: by changing your cover photos frequently you will be able to monitor how it impacts engagement on your page.

Ideally, your cover photos should:
 Be visually appealing
 Tie into your brand or a specific product in some way
 Promote a clear message
 Appeal to visitors’ emotions

) Update your “About” section

Make sure that your “About” section does not feature old information. It could make your customers wonder if you are still in business.

Spend some time to update your “About” section and use this opportunity to explain your business’ products or services and what makes you different from your competitors.

Update your “Milestones”

By updating your “Milestones” you have the opportunity to build credibility in the market. Use these milestones for information such as the opening of a new branch, awards, achievements and new product launch etcetera.

3) Pin posts to the top of your page

If you publish a post that you want your visitors to see you can pin that post to the top of your page instead of continually reposting it.

Your followers will find your most important news first and you won’t fill your page with repetitive posts.

Go through your timeline and pin the most important post to the top of your page.

Also, remember to keep your page fresh and rotate your pinned posts. Mix it up at least once or even twice a week.

4) Customer reviews

More than 88 percent of shoppers read your reviews before they shop with you.

While you are following up with your existing customers ask them to review your service on the page (send them the link to the Facebook review section). Most of your customers will be more than happy to leave you a 5-star review.

5) Your Call-to-Action (CTA)

Having a Call-to-Action button on your business page makes being contacted easier. When you select “Add a Button,” you can choose the type of button you want to add.

You can prompt users to visit your website, start shopping, or begin downloading. Of course, the option you choose will depend on your business’ industry and offerings.

A benefit of having a CTA on Facebook is that these links can be tracked. Therefore, you can see which CTA’s are resonating with visitors, and if they aren’t you can change the text or offer to better suit their needs.

6) Showcase company culture

So many of us neglect posting about our company culture. Share photos of your employees and tag them in the photos. Not only will your employees feel part of the team and appreciated, people visiting your business page will feel that you are relatable.

7) Respond to Comments – Good and Bad, or Ugly

To keep your Facebook engagement high, always respond to every comment on every post even if it is your mom commenting on your post.

There 5 billion comments left on Facebook on a monthly basis. This leaves you plenty of opportunities to interact with your potential clients and also demonstrate your customer service.

Make a habit of responding to comments on Facebook even negative comments. Use negative comments to display how you handle difficult situations or sometimes difficult customers.

Also key is that the more feedback you can generate on your paid posts the lower your ad spend will become.

What’s next?

Good job! your Business page looks fresh and user-friendly. Now that you have completed these important updates don’t stop there. Make an effort to update your page at least once or twice a week and share new products, developments, great offers and last but not least, your company culture.

19/11/2019

How to get your business 94% more likely to be viewed as reputable on Google.

One of the most important (and free) tools in your marketing arsenal is Google My Business!

Once you have your business setup in Google My Business it will allow your customers to find your business with ease and display your products and services in your customer’s browser.

Learn how to do your own Google My Business listing

Google My Business How to get your business to be considered as 94% more likely to be viewed as reputable on Google. One of the most important tools in your marketing arsenal is Google My Business! Once you have your business setup in Google My Business it will allow your customers to find your busi...

15/05/2019

I meet so many customers that want to start building their websites but skip this super important foundational elements that they need to have in place.

Defining your Brand!

What does your brand represent?
Start by answering the following question:

I help _______ get ________. They are attracted to my brand because unlike everybody else I ______________

It’s vital to visualize your brand and know what makes you unique before you tackle your website.

Let’s start with I help _____
This is your “who”, your target market or niche.

Spend some time on this and try to narrow it down as much as possible

Consider the following, my product or service is made for, or can help you with _________

In my business I would answer it as follows: I help start-ups and small business owners ______

Great let’s move on the next part.

I help (Your answer) get _______

What do you want to help your target audience with?

What problem are you solving for them?

In my case I would answer I as follows: I help motivated and talented entrepreneurs build a website and foundation for their online presence and brand.

Let’s move on to the next blank.
They are attracted to my brand, because unlike everyone else _____

Here you need to work out what your brand stand for, what makes you unique.

Figure out how people would see your brand, what makes you stand out?

I know what I want customers to say about my brand: 3H Media really takes the time to listen to me and understand my brand before she tackles my website and online presence (one of my customer testimonials “ But I have to tell you Theresa! Beautiful work. You really understood me on the phone!! This will be amazing.”)

So, to answer the second question in my business:

I help motivated and talented entrepreneurs build a website and foundation for their online presence and brand.They are attracted to my brand, because unlike everyone else I spend the time to research my customer's market and make sure I really understand their business before I start on their website and online presence.

I hope this helped you with defining your brand identity.
Share your brand story with us!

19/02/2019

Latest Facebook Updates:

Week of February 5–11

Adding an Instant Experience is Now Easier
Instead of opting in to an Instant Experience before selecting a template, you can now add an Instant Experience by selecting a template. In some cases, we may recommend a template based on ads you've run in the past.

11/02/2019

I just found this interesting article on marketing budgets and what we should be spending!
Worth a read.

Businesses commonly ask how much they should budget for marketing each year. There are rules of thumb, and there are also numerous attenuating factors for each company to consider.

07/02/2019

So blessed to have worked with this awesome establishments.
This customer manages all her own updates and changes herself.
It was such a pleasure to be able to give her that power and ownership of her own content.
www.limcromasa.co.za