03/05/2021
SOCIAL MEDIA MANAGERS ARE NOT RESPONSIBLE FOR SALES 💵💵
What is not part of the freelance social media manager's job description?
Selling.
Sales.
Responsibility for sales.
Why does this matter? 🤔🤔
While social media managers are not responsible for sales, they must clearly communicate that to every prospective client!
Expectations of results and ROI must be established earlier than later to ensure a healthy and successful client relationship.
The best way to prevent this misunderstanding is to include a discussion of goals and expectations as part of your strategic planning session as a social media manager.
It is impossible for a social media manager to be held responsible for sales unless they have access to all sales tools and are in control of the website, landing page, Facebook ads, emails, PPT and all sales copy.
Social media managers can drive traffic to a landing page or website with content, but if clicks do not convert, it’s a sales issue, not a social media problem.
Read this post again and again! 😉
Make it clear to all potential clients what you're responsible for and what you're not, and agree on it!
Do you agree ? 🤔🤔
