13/09/2021
"Make it simple, but significant." -- Don Draper, fictional character on Mad Men
We had the pleasure to design a logo for our friends at Blake Wood. We aimed to keep it simple but make it significant as well.
We wanted to create a simple yet beautiful logo that clearly defines the business’s product offerings. We started off by playing with the words Blake and Wood, trying various fonts and combinations and ultimately decided to focus on the letters B and W to create a logo icon. If you look closely you will notice that the icon is made up of the letters B and W. The typeface is a clear type with strong right angles that eludes to the clean cut lines and sturdiness of the products sold by Blake Wood. The addition of the botanical element growing out of the “BW” and creating the visual separation between the B and W symbolises the wood used in the making of the products.
In addition it was important to create a logo where the individual elements such as the icon and name could be used independantly and together, and that in either of these states it not feel like something is lacking.
We chose a colour palette that mimics the natural colours of the resources used to create the products.
via .app