12/09/2020
THE WORLD OF AI
In today's world people are very much intertwined between the physical and digital environments. So much so that digital behavior can actually tell platforms like Facebook and Google who you are more than you know yourself!
Marketers and companies can use this by being super targeted and can in essence "build" their target market down to the finest detail and can have this summed up to a single customer profile!
The fact that paid methods on Google and Facebook give companies this ability, companies can spend less money and make more sales by targeting individuals that are the closest match to their "customer profile". Gone are the days of guess work, having databases full of thousands of pointless contacts and spending thousands on exposure and awareness.
Welcome to the world of AI!