30/03/2026
How do you illustrate the history and culture of one of SAs biggest gaming groups, spanning 40 years and dozens of divisions, departments, organizations?
You break it up into smaller, modular, Origin Stories that each capture an aspect of the how this incredible business was built from the ground up.
After weeks of research and connecting with past and present members of the Purple Team, we wrote 28 stories that revealed the determination, fun, innovation, failures, success, tenacity, and luck that went into growing this group of companies.
And yes, Hollywoodbets is more than just betting and bunny chows.
It’s a group of 6,900 people sharing a distinct culture, across many different business units including software, media & signage, food & beverage, procurement, events, and horse racing to name a few. The Hollywood Foundation also helps hundreds of thousands of South Africans across sports, education, community and small business initiatives.
Thanks so much to the team at Hollywoodbets SA for their time and collaboration, and to SplashOut for the beautifully manufactured and installed panels.
If your business has a complex or unusual project that needs a crack team of thinkers, designers and writers to bring it to life, get in touch.