22/04/2026
AI is changing how audiences discover brands, and it’s no longer only about ranking on search engines.
This IPRN piece explores GEO (Generative Engine Optimization) and why visibility now includes whether your brand is cited in AI answers. It also highlights how comms teams should evolve measurement, adding AI visibility and referral reporting into the mix.
The takeaway? Strong fundamentals still win: credibility, consistency, and content that answers real stakeholder questions.
Read more: https://iprn.com/geo-and-the-future-of-pr-a-talk-with-julie-wright/