09/02/2021
𝗧𝗵𝗲 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝗮 𝗹𝗼𝗴𝗼 𝗮𝗻𝗱 𝗯𝗿𝗮𝗻𝗱 𝗶𝗱𝗲𝗻𝘁𝗶𝘁𝘆?
𝗔 𝗹𝗼𝗴𝗼 (short for logotype) is a graphic mark or symbol that is used to promote instant 💡recognition of your company or brand.
Think of it as 𝘆𝗼𝘂𝗿 𝘀𝗶𝗴𝗻𝗮𝘁𝘂𝗿𝗲 ✍️ – how people are going to recognise something as yours. Your logo should be simple, memorable 💭, and timeless. Despite their visual simplicity, logos are one of the most difficult design elements to perfect. Your logo is 1️⃣ element of your overall brand identity.
𝗬𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗶𝗱𝗲𝗻𝘁𝗶𝘁𝘆 is the visual 👀 expression of your brand: your logo, colour palette 🎨, font styles, imagery, website 🖥, stationery (like your business card and letterhead), brand guideline, etc. Think of it as 𝘆𝗼𝘂𝗿 𝗰𝗹𝗼𝘁𝗵𝗶𝗻𝗴 👕, how you present yourself visually to those you meet👋.
Your brand, as a whole, is how you are perceived by others. It’s your voice 🗣, your values, how you speak about yourself and your customers. It’s how someone feels about you after they’ve interacted with you🤔. Your visual brand identity works to reinforce the impression you’d like to leave with your clients.