11/06/2026
For 30 years, Frontline Research Group (FRG) has been helping some of the world's leading beverage companies understand Africa's diverse and dynamic retail landscape. What began as a small operation driven by passion, determination, and an unwavering belief in Africa's potential has evolved into one of the continent's most respected market research and retail intelligence businesses.
Like many successful companies, FRG's story began in humble surroundings. Operating from a garage, the company's founders recognised a significant gap in reliable market intelligence across Africa's developing economies. Armed with a deep understanding of the continent, a commitment to quality research, and a team that genuinely loved Africa and appreciated its unique nuances, FRG set out to provide clients with the insights they needed to make informed business decisions.
Three decades later, that vision has grown exponentially.
Today, FRG has geolocated millions of retail outlets across Africa, creating one of the most comprehensive retail databases on the continent. This extensive network provides unparalleled visibility into both modern and traditional trade channels, enabling clients to understand exactly where products are sold, how markets are evolving, and where growth opportunities exist.
The company's expertise is particularly evident within the beverage industry, where FRG manages numerous ongoing retail tracking projects covering both alcoholic and non-alcoholic beverage categories. Click here to read the full article: https://frontlineresearchgroup.com/three-decades-of-beverage-market-intelligence-across-africa/
