Frontline Research Group

Frontline Research Group Frontline Research Group is a full-service research facility, which focuses on the emerging markets trade. It is our continent and our home.

Whether you are looking to enter a new market, or want to track your position in an established market, speak to us about your specific needs. Having worked on this dynamic continent since 1996, we have accumulated a vast amount of experience and more importantly, we have an understanding of the nuances of African culture, trade and business. We have some of the largest global businesses, and hous

ehold names, as our clients and we have conducted research and provided solutions for them in both the modern and the informal market sectors. Our particular expertise lies in trade research, with an emphasis on emerging markets and bottom end trade, however we are able to offer a wide range of research solutions. Coupled with our GIS capabilities, Frontline Market Research is your strategic partner in Africa. We provide the right research support and insights that can be actioned both tactically and strategically. We have walked the streets, driven the roads and hiked the bush to conduct market research in 28 countries in Africa, and are constantly expanding our footprint. Frontline Market Research is both ESOMAR and SAMRA accredited. For further enquiries please contact Vaughan on +27 86 999 0407 I [email protected]

Frontline Market Research - we know Africa!

Success in the general trade of emerging markets requires long-term commitment to distribution and route-to-market strat...
29/05/2026

Success in the general trade of emerging markets requires long-term commitment to distribution and route-to-market strategies.
With decades of experience, Frontline Research Group delivers the data clarity and precision you need to win in this high-stakes region.

Click here to find out more about Frontline Research Group: https://frontlineresearchgroup.com/

-to-Market

In every corner shop, market stall, and mom and pop store across Southeast Asia, there is a single point where everythin...
28/05/2026

In every corner shop, market stall, and mom and pop store across Southeast Asia, there is a single point where everything converges - the brand, the trader, the shelf, and the shopper. A living nexus. A place where decisions are made in seconds, yet shape millions in revenue.

General Trade is vast, vibrant, and full of potential. It dominates the FMCG landscape. But winning here is anything but simple. Brands must navigate fragmented distribution, unpredictable supply chains, and the complex human reality of traders who ultimately decide what gets stocked, recommended, and sold. For years, much of this world has been inferred rather than measured. Until now.

Frontline Research Group is transforming how brands understand and win in General Trade. TradeSensor, our multi method research system, captures the real drivers of shopper and trader behavior, at the exact moments that matter. Click here to read the full article: https://frontlineresearchgroup.com/introducing-tradesensor/

Frontline Research Group conducts ongoing retail tracking across most of the major retail markets in Africa. Access our ...
26/05/2026

Frontline Research Group conducts ongoing retail tracking across most of the major retail markets in Africa. Access our historic data or join our syndicated research panels to help your company expand its operations or pe*****te new markets.

Click here to find out more about Frontline Research Group: https://frontlineresearchgroup.com/

For 30 years, we have walked the streets, driven the roads, and hiked the bush conducting market research across Africa....
25/05/2026

For 30 years, we have walked the streets, driven the roads, and hiked the bush conducting market research across Africa. Africa is not just our home, it is in our DNA.

Over three decades, we have developed a deep-rooted understanding of this vibrant, exciting and complex continent and its people, its traders, its consumers and its constantly evolving markets.

From bustling cities to remote rural communities, FRG has been there, gathering insights that help businesses grow and succeed across Africa.

Today, we celebrate not only Africa Day, but also 30 years of understanding this amazing continent through research, relationships and real experience on the ground.

Click here to find out more about us: https://frontlineresearchgroup.com/

Monthly Retail Audits offer valuable updates that are both tactical and strategic in nature. This helps our clients trac...
22/05/2026

Monthly Retail Audits offer valuable updates that are both tactical and strategic in nature. This helps our clients track their progress, identify opportunities for improvement, and make informed decisions to stay competitive in the market. Key metrics reported on include sales volume, sales value and share, facing counts, price, availability, out of stocks, distribution and ambient vs chilled insights.

Click here to find out more about Frontline Research Group: https://frontlineresearchgroup.com/

Informal trade channels remain dominant in most African markets, while urbanisation, changing consumer habits, and incre...
21/05/2026

Informal trade channels remain dominant in most African markets, while urbanisation, changing consumer habits, and increased product diversification are reshaping how goods move through retail ecosystems.

Beverage companies operating in these markets must have an understanding of what is happening at retail level to ensure growth and competitiveness.

According to Art Janse Van Rensburg, Executive at Frontline Research Group, retail tracking provides companies with the intelligence needed to make informed strategic decisions in highly dynamic markets.

“Retail tracking gives beverage companies visibility into what is happening on the ground,” says Janse Van Rensburg. “It allows businesses to monitor product availability, pricing, brand performance, promotional activity, and competitor movement across multiple markets and retail channels.”

Click here to read the full article: https://frontlineresearchgroup.com/retail-tracking-in-africas-developing-economies-opens-new-opportunities-for-beverage-brands/

The connection between assortment, pricing and merchandising strongly influences shopper choice. Bold-coloured packaging...
20/05/2026

The connection between assortment, pricing and merchandising strongly influences shopper choice. Bold-coloured packaging, vertical blocking and multi-pack towers are just some of the solutions to improve visibility and merchandising gaps.

With decades of experience, Frontline Research Group delivers the data clarity and precision you need to win in this high-stakes region.

Click her to find out more about Frontline Research Group: https://frontlineresearchgroup.com/

Frontline Research Group conducts ongoing retail tracking across most of the major retail markets in Africa. Access our ...
19/05/2026

Frontline Research Group conducts ongoing retail tracking across most of the major retail markets in Africa. Access our historic data or join our syndicated research panels to help your company expand its operations or pe*****te new markets.

Click here to find out more about Frontline Research Group: https://frontlineresearchgroup.com/

The primary goal of an ex*****on audit is to ensure that procedures are being followed correctly, that the brand is perf...
18/05/2026

The primary goal of an ex*****on audit is to ensure that procedures are being followed correctly, that the brand is performing according to established standards, and that key performance indicators are being met that a client has designed and implemented.

Click here to find out more about Frontline Research Group: https://frontlineresearchgroup.com/

*****onaudits

FMCG suppliers should consider providing retailers with lightweight fixtures, such as modular shelves or branded baskets...
15/05/2026

FMCG suppliers should consider providing retailers with lightweight fixtures, such as modular shelves or branded baskets. Tiered planograms can also be deployed, from simple to advanced, based on store size and capability.

With decades of experience, Frontline Research Group delivers the data clarity and precision you need to win in this high-stakes region.

Click her to find out more about Frontline Research Group: https://frontlineresearchgroup.com/

Address

2 Alan Drive, Fairview
Port Elizabeth
6001

Opening Hours

Monday 08:00 - 16:30
Tuesday 08:00 - 16:30
Wednesday 08:00 - 16:30
Thursday 08:00 - 16:30
Friday 08:00 - 15:30

Website

Alerts

Be the first to know and let us send you an email when Frontline Research Group posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Frontline Research Group:

Shortcuts

Share

Category