Frontline Research Group

Frontline Research Group Native has acquired Frontline Research Group. Coupled with our GIS capabilities, Frontline Market Research is your strategic partner in Africa.

Together, the two companies give consumer goods companies a complete picture from action to outcome within a single subscription. Having worked on this dynamic continent since 1996, we have accumulated a vast amount of experience and more importantly, we have an understanding of the nuances of African culture, trade and business. We have some of the largest global businesses, and household names,

as our clients and we have conducted research and provided solutions for them in both the modern and the informal market sectors. Our particular expertise lies in trade research, with an emphasis on emerging markets and bottom end trade, however we are able to offer a wide range of research solutions. We provide the right research support and insights that can be actioned both tactically and strategically. We have walked the streets, driven the roads and hiked the bush to conduct market research in 28 countries in Africa, and are constantly expanding our footprint. It is our continent and our home. Frontline Market Research is both ESOMAR and SAMRA accredited. For further enquiries please contact Vaughan on +27 86 999 0407 I [email protected]

Frontline Market Research - we know Africa!

Frontline Research Group is now Native.The dedication, commitment, reliability, and market intelligence that made Frontl...
04/09/2026

Frontline Research Group is now Native.

The dedication, commitment, reliability, and market intelligence that made Frontline Research Group trusted in the trade remain intact. Native adds agentic AI, worldwide operating experience, and a platform built to make physical stores machine-readable.

Together, the work moves from market read to directed action: map the trade, read the market, direct ex*****on, and measure movement.

More about Native can be found at https://native.io

*****on

In fragmented markets, that is rarely obvious. Outlets open, close, move, split, merge, shift format, change stocking be...
03/09/2026

In fragmented markets, that is rarely obvious. Outlets open, close, move, split, merge, shift format, change stocking behaviour, and buy through routes that do not appear in formal channel plans. A commercial leader cannot build distribution, territory, or route-to-market decisions on assumption. The store universe has to be mapped.

Native's product offering for Retail Census is called Lattice.

Lattice maps the trade. It identifies where outlets exist, how they are classified, which channels they belong to, what categories they carry, which competitors are present, and where coverage is missing. It turns scattered physical trade into a structured Store Graph that brands can use to see the market clearly and act with precision. Click here to read the full article: https://frontlineresearchgroup.com/lattice-makes-the-retail-universe-readable/

Tanzania's beverage trade is too dense to read from the top down.Movement happens in the store. It happens at the cooler...
02/09/2026

Tanzania's beverage trade is too dense to read from the top down.
Movement happens in the store. It happens at the cooler, on the shelf, at the counter, across routes, and inside the small price and pack decisions that shape daily purchase. National averages flatten that reality. Native makes it machine-readable.

Native is the operating system for offline trade. The platform captures store-level reality, structures it, and applies agentic AI to turn fragmented signals into usable market intelligence. The result is faster reading, tighter quality control, and more reliable delivery for commercial leaders who need to know where action should happen next. Click here to read the full article: https://frontlineresearchgroup.com/ratio-one-tracking-beverage-skus-in-tanzania/

Frontline Research Group is now Native.Ratio One measures market share and price compliance, giving brands the context t...
01/09/2026

Frontline Research Group is now Native.

Ratio One measures market share and price compliance, giving brands the context to see where the market is moving.

We are currently reading thousands of SKUs across major African markets.

Contact Art Janse Van Rensburg to find out more about the available market intelligence: [email protected]

More about Native can be found at https://native.io

The shelf tells you what the spreadsheet cannot.Ex*****on audits and retail tracking reveal what is happening where shop...
31/08/2026

The shelf tells you what the spreadsheet cannot.

Ex*****on audits and retail tracking reveal what is happening where shoppers, traders and products meet. That is where data becomes sharper, decisions become clearer and direction becomes actionable.

Learn more: https://frontlineresearchgroup.com/

Learn more about Native's merger with Frontline Research Group
https://frontlineresearchgroup.com/native-acquires-frontline-research-group-to-build-the-agentic-ai-data-layer-for-africas-1-7-trillion-traditional-trade-market/

*****onAudit

Thank you for following Frontline Research Group, and for every comment, like, share, and conversation along the way.At ...
28/08/2026

Thank you for following Frontline Research Group, and for every comment, like, share, and conversation along the way.

At the end of August, this LinkedIn page will close as FRG moves into its next chapter with Native.

Together, FRG and Native are building a sharper way to read physical stores, map traditional trade, direct ex*****on, and measure movement.

Click the Native LinkedIn link and follow Native for the journey ahead: https://www.linkedin.com/company/native-intel/





Uganda's offline trade is dense, fragmented, and commercially decisive. It is also under-measured where movement actuall...
27/08/2026

Uganda's offline trade is dense, fragmented, and commercially decisive. It is also under-measured where movement actually happens: at the store shelf, at the cooler, on the counter, and across the routes that shape daily demand.

Frontline Research Group (FRG) is now Native. The capability FRG built across African Traditional Trade now sits inside Native's operating system for offline trade. Native makes physical stores machine-readable, then applies agentic AI to convert store-level reality into precise commercial action.

That matters in Uganda because the market does not move in clean national averages. It moves outlet by outlet. It shifts by category, pack, brand, price point, promotion, availability, visibility, and ex*****on condition. A commercial leader needs to know where share moved, why it moved, and what action should follow.

Native now maintains ongoing retail tracking in Uganda across 536 beverage SKUs, 163 beauty and wellbeing SKUs, 123 home care SKUs, 218 nutritional product SKUs, and 521 personal care SKUs. Click here to read the full article: https://frontlineresearchgroup.com/uganda-is-becoming-readable-at-sku-level/

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