hap_inventive

hap_inventive Ad copywriting Consultant

10/07/2020

Have got something special to tell you here..

It narrates how to charge 2x - 3x on your digital products and gain new clients.

In fact, get more clients (deep pocket ones) 😄

If you don't like deep pocket clients, please don't click on this link.

💥WHAT IN THE WORLD IS THE DIFFERENCE BETWEEN BRANDED CONTENT AND CONTENT MARKETING? 💥Have you ever wondered what's the d...
13/05/2020

💥WHAT IN THE WORLD IS THE DIFFERENCE BETWEEN BRANDED CONTENT AND CONTENT MARKETING? 💥

Have you ever wondered what's the difference between the two?
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OR even knew that there are two types of content?
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Let’s break it down...
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Definitely getting leads and sales is the ultimate goal of content but the way they function is different.
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Branded content is content that is created to draw in new audiences, build brand awareness and encourage engagement with brand.
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This content does not involve any pushing of the brand or its product in the content.
e.g coca cola.
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Is about associating the brand to a feeling and a set of values while providing something valuable to the audience.
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It can be either educational or entertaining.
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Content marketing is the creation of content that is specifically tailored to potential customer and is done to intentionally solve the problems and challenges they face.
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This will the help to build brand trust and learn more about your business and the solutions you're selling.
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What kind of content are you creating?
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💥PEOPLE BUY FROM PEOPLE WHO SOLVE THEIR PROBLEMS.💥__At the core, business is simply a person or team solving another per...
10/05/2020

💥PEOPLE BUY FROM PEOPLE WHO SOLVE THEIR PROBLEMS.💥

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At the core, business is simply a person or team solving another person's problem.
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To solve someone's problem you must first get them to tell you what their problems are.
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Unfortunately many people count on charm and charisma to pull them through.
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Some customers fall for the act, but most do not buy it.
Because people hate to be sold but love to buy.
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Are you focusing on solving a problem for people?
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📣WHEN SHOULD A COMPANY USE DIRECT-RESPONSE COPYWRITING AND WHEN SHOULD IT USE A BRAND COPYWRITING? 📣__Firstly know the p...
07/04/2020

📣WHEN SHOULD A COMPANY USE DIRECT-RESPONSE COPYWRITING AND WHEN SHOULD IT USE A BRAND COPYWRITING? 📣
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Firstly know the purpose of your advertisement.
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Are you a start up or grown business looking to double the revenue or a powerful establishment brand that has been around for more than a decade dominating their current market?
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If you are a startup business you should be considering 100% of direct-response copywriting because as a start-up your first years is probably about survival and bringing the money that validate your idea and to meet your payments.
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So you need an immediate response - you need direct response copywriting.
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Are you 5 years to 10 years in your business or at least you have stable level of income and need to raise more money consistently to invest back into your business?
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That means you need to raise more money consistently to invest back into your business. You still need a response copywriting and use it together with brand copywriting.
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By incorporating brand copywriting into communications, you are giving your business a chance to evolve to the highest level.
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Do you understand how these different types of copywriting works?
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📣WHAT ARE THE DIFFERENT TYPES OF COPYWRITING?📣Part 2.Been frustrated by copywriting?Not anymore, here's copywriting made...
03/04/2020

📣WHAT ARE THE DIFFERENT TYPES OF COPYWRITING?📣Part 2.

Been frustrated by copywriting?

Not anymore, here's copywriting made simple.
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Technical copywriting is more of a structural style. It is about simplifying complex topics in to simple things that people can read and understand. Sometimes is meant to persuade sometimes not and it's usually boring.
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Transformative/conversional copywriting is about taking someone from point A to point B. Mostly is done by telling a story. Like telling a story of someone who went from a passion to profits. It’s kinda mixed with brand copywriting. Typically the story of the person you are telling has moved the person from the place that the customer is at it right now and to where the customer wants to be.
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By that you will be showing the transition, what it takes to get there and of course how you can help them to get to make that transition too. You would have created the desire of making them want to buy from you because the solution that you have has already helped someone or worked.
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Which type of a Copywriting would you use for your brand?
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📣WHAT ARE THE DIFFERENT TYPES OF COPYWRITING?📣Part 1.Been frustrated by copywriting?Not anymore, here's copywriting made...
03/04/2020

📣WHAT ARE THE DIFFERENT TYPES OF COPYWRITING?📣Part 1.

Been frustrated by copywriting?

Not anymore, here's copywriting made simple.
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Direct response copywriting is salesy language. It is getting straight to the point, getting a direct response immediately. If you were emailing someone the direct response would be getting them to reply. If you were selling would be to get them to buy now, click that button now. Purpose of direct Response is to move people to sale now with your words.
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Brand copywriting is very different from direct response copywriting. It is more about emotions, identity and creating a certain feeling with an intend to turn the reader into a loyal long-term brand identified person.
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It makes somebody not only to identify your brand by it’s colours or phrases but by all the things it says. It is about getting people to feel the way they want to feel so that they always have the reason to come back for more. It’s not intended to get response right now, it's a long term persuasion it is meant to drop seeds and get you to feel like you're part of that brand.
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Which type of a Copywriting would you use for your brand?
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📣HOW TO WRITE AN EXPLAINER VIDEO SCRIPT? 📣Do you ever struggle with writing an explainer video script? __If you answered...
30/03/2020

📣HOW TO WRITE AN EXPLAINER VIDEO SCRIPT? 📣

Do you ever struggle with writing an explainer video script?
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If you answered yes, then continue reading.
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1️⃣Know your audience.
When you know your target audience’s age, occupation, income, interests, pains, problems, obstacles, habits, likes, dislikes, motivations and objections, then it’s easier and cheaper to target them on social or any other media.
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2️⃣Sell emotions not facts.
Write with empathy, we are emotional beings - press those emotional buttons. Put salt in the wound.
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3️⃣Ask questions
Questions are extremely powerful and they engage the listener.
They make the listener to participate.
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4️⃣Strong call to action
Think of something softer that won't turn people away. Like scroll down this video to find more not buy now don't hard sell.
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5️⃣Sleep over it
Don't try to push yourself too hard to write a good Script at first attempt because it's likely not gonna happen.
Just get started, put words on the paper it's all about improving and editing your drafts.
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6️⃣Read it out loud
Let it sound like genuine conversation.
You have to know how to read the punctuations.
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P. S Yes, I said a conversation because it shouldn’t be a monolog but a dialog between you and the listener because you have to ask questions to engage the listener.
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What's your favorite tip?
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📣EXAPLAINER VIDEO SCRIPT IS DIFFERENT FROM WEB COPY OR SALES LETTER. 📣Video script is meant for spoken words.__1️⃣Word c...
26/03/2020

📣EXAPLAINER VIDEO SCRIPT IS DIFFERENT FROM WEB COPY OR SALES LETTER. 📣

Video script is meant for spoken words.
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1️⃣Word choice is essential.
You have to use the simplest words possible, so that your message can be clear as crystal.
e.g Substitute utilise with use.
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2️⃣Use more transitions.
In real life people start sentences with "and or but" so do not be afraid to do this in a video script. Video should sound natural and authentic.
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P. S The way you write is much different from the way you speak.
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Which tip does resonate with you?
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📣HOW CONSUMER PSYCHOLOGY WORKS? 📣__People do not purchase a product they purchase the feeling that is associated with th...
25/03/2020

📣HOW CONSUMER PSYCHOLOGY WORKS? 📣
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People do not purchase a product they purchase the feeling that is associated with the product.
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When you buy a product you are looking for a solution to the problem you have or to the pain you're experiencing or how a product will make you feel.
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People buy solution or a feeling. So when you sell, sell the emotions.
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Are you just selling the facts?
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📣IS YOUR P.S. AND HEADLINE STRONG ENOUGH?📣__If your prospects only read the headline and the P.S., would it give them en...
23/03/2020

📣IS YOUR P.S. AND HEADLINE STRONG ENOUGH?📣
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If your prospects only read the headline and the P.S., would it give them enough information to make them want to buy?
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If not, rewrite them.
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Is your P.S. and headline strong to get someone to wanna know more?
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💥WANT TO BE CLEVER WITH WORDS?💥If you want to be clever with words, it must always be with the aim of communicating the ...
21/03/2020

💥WANT TO BE CLEVER WITH WORDS?💥

If you want to be clever with words, it must always be with the aim of communicating the right message in a memorable way and with maximum impact.
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If you agree a drop big YES down below.
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"Human rights means that each individual should be treated with respect, dignity and equality" - Tony Fernandes- .💥Happy...
21/03/2020

"Human rights means that each individual should be treated with respect, dignity and equality"
- Tony Fernandes- .

💥Happy human rights day 💥

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