Etiket Agency

09/04/2026

We are already four months into the year, and for many people the energy and clarity of January have started to fade. What once felt clear now feels slightly heavier, and with the start of a new quarter there is often an unspoken sense that you should be further along.

But what if this moment is not about falling behind? What if it is the point where things start to become clear?

April, in the Southern Hemisphere, is the beginning of autumn, a season of letting go. And sometimes progress is less about doing more, and more about releasing what you no longer need to carry.

In this piece, our CSO Tiaan Ras reflects on clarity, weight, and the permission to begin again.

Read it here:
https://www.linkedin.com/pulse/april-permission-begin-again-tiaan-ras-pf3of/

And if it resonates, we would love to hear from you: what feels heavier than it should right now?

For Janhendrik Oosthuizen and Paul de Klerk We are four months into the year. We created our strategies in January, set our goals, and made our plans.

02/04/2026

Many people think brands only create a Positive Human Impact when they solve something big like world hunger.

But that’s not really true. In reality, impact is built in the day-to-day:
• When there’s clarity of purpose
• Consistency in how a brand shows up
• Alignment across what a business says and does

The challenge is not getting excited about purpose. It’s staying aligned to it over time. Because drift doesn’t happen all at once. It’s an off-key message here. A shift in behaviour there. A campaign that feels more like a trend than something grounded.

Almost everything still looks right. But something is…off. And over time, that starts to erode the business’ impact.

At ETIKET, we help businesses stay aligned to their purpose, not just define it once. Because when alignment holds, impact follows.

If this resonates, let’s talk.

30/03/2026

Most businesses don’t need more marketing. They need less contradiction.

We often see teams mistake internal fatigue for market fatigue. So they change things to stay “fresh”, and in the process, dilute what made the brand recognisable.

The result? More effort. Less impact.

In this piece, our strategy director, Tiaan Ras explores:
• why consistency is not a creative limitation
• how contradiction creates unnecessary weight
• and why alignment is an ongoing practice

At ETIKET, this is exactly why we built the ReImagine Toolkit; to help organisations stay aligned, not just get aligned.

Because real growth doesn’t come from more activity. It comes from coherence.

Read more here:

“We don’t want it to look like what we did last week.” It’s client feedback I often hear.

23/03/2026

Ever feel like your business is busy… but still heavy?

That kind of weight doesn’t come from the work itself. It usually comes from something deeper: a lack of clarity on why you’re doing it all.

At ETIKET, we see this often, and it’s exactly why we help businesses reconnect with their purpose through our ReImagine Toolkit.

Because when purpose becomes clear, things shift:
- Decisions get easier
- Teams align
- The work starts to feel lighter again

Our Strategy Director, Tiaan Ras wrote a beautiful piece on this yesterday:

“The weight of not knowing your own purpose.”

It’s an honest reflection, and well worth a read.
https://www.linkedin.com/pulse/weight-knowing-your-own-purpose-why-clarity-allows-you-tiaan-ras-mvdhf/?trackingId=YhUln8fxLReQ7tv3Kgh50A%3D%3D

If it resonates, it might be time to reimagine your own story.

On Tuesday night, I attended a book launch with my one business partner, Janhendrik Oosthuizen . Listening to ad industry doyenne Dr Pepe Marais speak about his new book One Word, something landed for me; not as a new idea, but as a quiet confirmation.

29/10/2025

The Media Online published our Strategy Director's reflection. Super stoked for Tiaan Ras!

Many of us are running on low energy. The summer holiday gleams on the horizon, but for now we’re simply holding on.

02/07/2024

Are you a mid-weight freelance designer with some time on your hands? Stop rewatching The Office or spiralling into existential dread over every new AI update and come work for us for 3 months. ETIKET is an award-winning agency blessed and highly favoured with an overflow of work that we’d like you to help us with.

What we need you to do:
• Be responsible for conceptualising and developing campaigns (this is not just an implementation position, you’ll need to be the boer that makes the planne sometimes as well).
• Lead designs across various media, including emails, paid and organic social, web, and print.
• Proactively monitor artwork quality, accuracy, and consistency at all stages.
• Be lekker. We are lekker people.

You will work directly under the Creative Director. Her Yorkie’s name is Charlie and she only eats the fancy treats from Woolies. (You end up in trouble, you know what to do…)

Your experience would ideally include:
• A design degree or equivalent with 2-4 years+ experience in a creative environment.
• Experience with a digital-first brand (preferable).
• Proficiency in the Adobe Creative Suite.
• Excellent typography, design, and layout skills.
• Knowledge of online/digital media processes.
• Experience in motion graphics, animated digital ads, and social media.
• Skills in WordPress and animation are a plus.

What your co-workers would say about you:
• You’re able to follow and deliver on a brief but you bring a little something of your own creativity to the process.
• You have a creative mindset with strong idea generation and visualisation skills.
• You’re a self-starter with the ability to work autonomously.
• You’re flexible, organised, and good with time management.
• You will never use SmartArt or Comic Sans unless you are being kept hostage, and need to send us a secret message.

Important admin stuff:
• We will need you to be available 8 hours per day, from 8am – 5pm.
• The position is remote, but you may need to be on site for brainstorms and/or client meetings and such, so we will need our person to be Gauteng based. Fancy treats (for both you and Charlie) will sweeten the deal.

If this sounds like you, please send your CV and portfolio to [email protected] and we’ll get chatting.

We try our Sunday-manners best to reply to all applicants, but in the unlikely event you don't receive any reply you may assume you didn't make the cut this time. We also reserve the right not to fill the position, because you know, minds (and life) can change.

11/10/2023

We often have to caution creatives and clients when we work on a challenge: don't go into ideation immediately. As humans we don't like the ambiguity and uncertainty of the problem, yet it is important to live with and experience the challenge you are trying to solve.

Acknowledge ideas that may pop up in the early phases of the creative process by writing them down, and then refocus on understanding the challenge. Before we solve, we first need to fully understand what we it is that we actually have to solve.