Dijitol

29/05/2026

Anyone Can but Not Everyone Will: Franchises Are Africa’s Invisible Landlords

Franchises in Africa are not only food businesses. They reveal how land access, rights, ecommerce, white labelling, dropshipping, branding, and digital systems can help African entrepreneurs build scalable wealth....

Franchises in Africa are not only food businesses. They reveal how land access, rights, ecommerce, white labelling, dropshipping, branding, and digital systems can help African entrepreneurs build scalable wealth.

05/05/2026

Informality, Spatial Design, and the Politics of “Clean Cities”: Rethinking Economic Participation in South Africa

This piece is a reflection on some of the ongoing tensions shaping South Africa’s cities and the way they are beginning to disrupt local economies. In recent years, protests have resurfaced across multiple cities with a kind of predictability. As election cycles approach, they intensify. The pressure behind them is real—economic strain, limited access, and frustration with how opportunities are distributed....

This piece is a reflection on some of the ongoing tensions shaping South Africa’s cities and the way they are beginning to disrupt local economies. In recent years, protests have resurfaced across multiple cities with a kind of predictability. As election cycles approach, they intensify. The press...

01/02/2026

At Dijitol, we’ve been thinking about how strangely temporary most careers are.

You give decades to learning, refining judgment, understanding people, navigating complexity. Then one day, the role ends. The meetings stop. The context disappears.

What’s left isn’t the workload.
It’s the thinking.
The way you see problems.
The questions you learned to ask.
The patterns you can’t unsee anymore.
Those things don’t automatically survive. They need a place to live.

Not for attention. Not for applause.
Just so they don’t vanish quietly.

Welcome to a new month in 2026!

31/01/2026

If you've spent years becoming competent, you've got a product in you somewhere.

Just got to pause and be still for a bit.

Very few of us pause to ask where all that knowledge and capacity's going to land once we are off the "work mill."

31/01/2026

Sometimes I picture the end of a long career.

Not the farewell speech.
The quiet afterwards.

What stays when the calendar clears and deadlines fade into the quiet echoes of your retirement home?

25/12/2025

We’d write you a Christmas News(love)letter but we’ve closed shop. Our pens and keypads are on a timeout as we celebrate an exceptional story of love!

Wishing you a Merry Christmas and a happy new year too!!

12/11/2025

Honestly, I think you are scared because you know that thing is a great idea and you are too scared to f*ck it up.

Whenever you start thinking about doing something that scares you, ask this instead:

📌 What if no one else’s approval matters but mine?

📌If I was the BOSS in my head, what would I tell me to do?

📌If there was nowhere else to go, no one else to turn to, and I had everything to lose by doing NOTHING about this idea, what would I do?

Risk it all!

I’m not asking you to make rash and irrational choices.

Your DOUBT in itself is evidence that you are a rational person. Maybe too rational for your own good.

Kick your brain to the curbs sometimes and make your dreams priority for one day!!

12/11/2025

Stop being afraid of fear. Your creative energy sits snugly behind all that, “I don’t know what people will think.”

03/09/2025

Starting Big as a Small Business Owner Ruins Everything.

I’ve seen business owners spend money on marketing, then refuse to share their own posts because they “don’t want to look desperate.”

But here’s the truth:
✨ Your ego is killing your reach.
✨ Growth comes from humility—sharing, asking, engaging, even when it feels messy.
✨ Real business success looks less like empire-building and more like showing up consistently.

If you’ve ever felt hesitant to talk about your business with friends or family, you’re not alone. We all wrestle with ego. But remember—visibility matters more than pride.

Would you agree that ego is one of the biggest hidden traps in entrepreneurship?

Read the full blog here: https://jonathanoladeji.com/starting-big-as-a-small-business-owner-is-killing-your-marketing/

03/09/2025

There’s no marketing plan that can escape the havoc of a big ego. A lot of times, the reason behind zero sales is not even that technical....

There’s no marketing plan that can escape the havoc of a big ego. A lot of times, the reason behind zero sales is not even that technical.