iLEAD et al

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iLEAD et al Transform your digital footprint with the experts at iLEAD et al, a Google Premier Partner agency. So many industries. So many companies. So many websites.

So easy to go unnoticed… “Google it” is a phrase most often used, but with so much competition online, you need a professional’s help to pull your company’s website from out of the abyss and into the spotlight of Google’s coveted No. 1 spot. iLEAD et al’s story began when online marketing was still in its developing phase. Realising its potential, owners Johann Nortjé and Geoff Crewe-Brown took the leap and sure enough it was a wise and tenacious choice. More than 10 years later and the company has grown into a powerhouse of savvy specialists who knows exactly what it takes to put your brand slap-bang where you want it to be – at the top! We have so much to offer you in terms of our services and how we can help your company reap the benefits of this ever-changing marketing sphere. As a Google award-winning team of search engine experts, YouTube maestros and engaging content generators, we will turn your website into a supernova of online marketing.

The challenge a well-known sneaker brand faced was not a lack of search demand. The original strategy was relying on Sea...
13/10/2026

The challenge a well-known sneaker brand faced was not a lack of search demand. The original strategy was relying on Search to introduce the brand, build confidence and generate the sale - all in one interaction.

We expanded the strategy by introducing Google Demand Gen and Performance Max to build earlier awareness and create a relevant audience that could be re-engaged.

The result:

- 208.6% increase in clicks
- 116.2% increase in conversions
- 53.6% increase in ROAS
- 110.8% increase in sales revenue YOY

The improvement did not come from replacing what was working. It came from giving each channel a defined role. Looking to partner with an agency that offers commercially driven growth ecosystems? Contact us today: [email protected]

09/10/2026

Your campaign is generating clicks. The enquiries are not following.

Before blaming the targeting or increasing the budget, follow the customer beyond the ad.

Momentum can be lost when:

• The landing page does not continue the ad’s message
• The mobile experience is slow or difficult to navigate
• The form asks for too much, too soon
• The next step is unclear
• The enquiry is not followed up quickly enough

The ad creates the opportunity. The rest of the journey determines whether that opportunity becomes a lead or a sale.

Take the first step and get in touch: [email protected]

A high-performing customer journey answers four questions:Will the right people notice us?Will the message feel relevant...
08/10/2026

A high-performing customer journey answers four questions:

Will the right people notice us?
Will the message feel relevant to them?
Will they have enough confidence to choose us?
Can they act without unnecessary friction?

Different channels and creative messages help answer different questions.

The goal is not simply to move people through a funnel. It is to build enough momentum for the next step to feel natural. Let's help you grow. Contact us: [email protected]

Your campaign is generating clicks. The enquiries are not following.Before blaming the targeting or increasing the budge...
06/10/2026

Your campaign is generating clicks. The enquiries are not following.

Before blaming the targeting or increasing the budget, follow the customer beyond the ad.

Momentum can be lost when:

- The landing page does not continue the ad’s message
- The mobile experience is slow or difficult to navigate
- The form asks for too much, too soon
- The next step is unclear
- The enquiry is not followed up quickly enough

The ad creates the opportunity. The rest of the journey determines whether that opportunity becomes a lead. Contact us to support you with the full journey: [email protected]

02/10/2026

A conversion may happen in a moment, but the decision behind it rarely does.

We asked our team to complete one sentence: “Before a customer converts, they need to…”

Their answers reveal why peak-season planning needs to begin long before the final call to action. Start your peak period planning with iLEAD et al: [email protected]

Peak season does not start when the promotion goes live.It starts weeks earlier, when customers first notice your brand,...
01/10/2026

Peak season does not start when the promotion goes live.

It starts weeks earlier, when customers first notice your brand, understand its relevance and begin considering it alongside the alternatives.

That means October is not simply the waiting period before peak season. It is the opportunity to:

• Build recognition before advertising noise increases
• Create audiences that can be re-engaged later
• Test messaging and creative before budgets intensify
• Remove friction from the journey to conversion

Over the next month, we will unpack how brands can build the momentum needed to turn peak-season attention into measurable action.

From awareness to conversion, every interaction should move the customer closer. Reach out to find out how we can support your journey: [email protected]

What does working with a Google Premier Partner mean for your business?For iLEAD et al, it reflects the expertise, conti...
29/09/2026

What does working with a Google Premier Partner mean for your business?

For iLEAD et al, it reflects the expertise, continuous learning and client relationships that shape how we approach your growth.

Our latest article reflects on this recognition, the work behind it and what it means for the brands that trust us with their marketing.

Read the full reflection: https://zurl.co/PZzDs

When someone makes a choice on your website’s cookie banner, does your measurement setup respond?Google Consent Mode hel...
25/09/2026

When someone makes a choice on your website’s cookie banner, does your measurement setup respond?

Google Consent Mode helps Google tags adjust to visitors’ consent choices. Getting the implementation right is an important part of connecting those choices to how your website measures activity.

Our latest article explores why Consent Mode matters for your website and your marketing.

Read more: https://zurl.co/3txsa

24/09/2026

Innovation doesn't replace heritage - it builds on it.

As we celebrate Heritage Day and our 20th anniversary this month, we're reminded that the strongest futures are built on strong foundations.

Today we celebrate the people, cultures and traditions that continue to inspire South Africa's future.

Happy Heritage Day!

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723 Rudolf Crescent, The Ridge Estate, Tyger Valley
Pretoria
0084

Opening Hours

Monday 07:00 - 16:00
Tuesday 07:00 - 16:00
Wednesday 07:00 - 16:00
Thursday 07:00 - 16:00
Friday 08:00 - 15:00

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+27127717640

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