Big Idea

Big Idea Big Idea -a collaborative agency striving to create value for your business through effective storyt

Big Idea is celebrating our female clients and eco-system network of suppliers. Thank you for being a difference-maker! ...
09/08/2021

Big Idea is celebrating our female clients and eco-system network of suppliers. Thank you for being a difference-maker! Let us remember we are !

Happy Women's Day!

02/12/2020

South Africa currently sources 95% of its electricity from coal-fired power plants. By 2030, however, the government plans to harness the majority of its energy from renewables such as wind-, solar- and hydropower.

Read this informative article on digitally disrupting agriculture sector marketing.
25/08/2020

Read this informative article on digitally disrupting agriculture sector marketing.

McKinsey & Company, world-renowned strategy, and management consulting experts identified four trends that could greatly influence the direction of the agriculture sector across the globe in the coming years. For better or for worse, these trends are: we will eat differently, we will source from dif

Big Idea Celebrates Women around the globe today!
09/08/2020

Big Idea Celebrates Women around the globe today!

Big Idea proudly launches another successfully completed digital marketing project - the Heimker Investing (Pty) Ltd web...
04/08/2020

Big Idea proudly launches another successfully completed digital marketing project - the Heimker Investing (Pty) Ltd website, and social media pages.

Contact Big Idea to develop your digital channels and to tell you brand story.

Dial:+27 82 789 6583 or Email: [email protected]

Heimker Investing launched its new website. Visit www.heimker.co.za to find out how we can assist you to grow your investment portfolios by investing in commodities and grains.
You can also read our educational and informative articles to expand your grain investment knowledge.

Heimker Investing (Pty) Ltd is a registered Financial Services Provider (FSP) with an experienced, qualified team that manages our client’s funds and portfolios to create long term sustainable wealth for our clients.

Follow us at Heimker Investing (Pty) Ltd and stay informed about grain prices, market trends, and educational tips and news.

You can contact us on +27 83 680 7559 or e-mail [email protected].

Big Idea assists our client Rand Agri to educate and keep clients up to date. We also endeavor to establish and grow the...
24/07/2020

Big Idea assists our client Rand Agri to educate and keep clients up to date. We also endeavor to establish and grow the Rand Agri brand while promoting its products and services.

If you need assistance to cost-effectively grow your brand digitally contact Big Idea to assist you with your digital marketing and content strategy.

Contact [email protected] or call +27 82 789 6583

DID YOU KNOW

Yellow maize meal is slightly more nutritious than white maize meal, because of the higher levels of Lutein, Carotenoids and vitamin A in yellow maize.

The difference between yellow and white maize grains is the colour of the nutritive tissue which covers up the embryo in the seed, called the endosperm.

Yellow maize meal is a healthy staple food in most African countries (in South Africa, it’s known as “pap” - a type of porridge that is formed after the meal is cooked in water).

Yellow maize meal is most popular in the Limpopo region of South Africa and is also exported to Mozambique, Angola and Democratic Republic of the Congo.

Rand Agri process yellow maize and sells various yellow maize products including Special Yellow Maize Meal.

Contact Rand Agri at +27 (0)13 243 1166, email: [email protected] or visit www.randagri.co.za/maize-milling for more information.

15/07/2020

World Youth Skills Day, today 15 July 2020, focuses on the importance of developing skilled youth is at the core of this year's message.

In recognition of developing skilled youth,
Thuto Trust an innovative education trust and registered public benefit organisation (PBO) invests in deserving young people by providing tertiary education bursaries and innovative support.
ThutoTrust in partnership with Fedgroup endeavours in making a difference by serving a higher purpose to secure the future or the youth of South Africa.

Read the article find out how we do it, but also how you can get involved to make a difference by improving the quality of education in South Africa http://www.thutotrust.org/edu-talk/articles

Big Idea weekly edits the Rand Agri Pitkos - agriculture and economic report. We share the report on our client Rand Agr...
13/06/2020

Big Idea weekly edits the Rand Agri Pitkos - agriculture and economic report. We share the report on our client Rand Agri's social media channels that we manage on their behalf to obtain organic growth and brand awareness. We also enable a strong thought, and industry leader positioning for Rand Agri.

Read this week's edited Afrikaans version.

Contact Gerda @+27 82 789 6583/ [email protected] for your content creation and social media management needs.

Die week se Pitkos gebring deur Rand Agri bespreek voedseltekorte, produsentelewerings en verskaf ‘n blik op die wêreld- en plaaslike ekonomie.

Sommige lande in Afrika, soos Kenia en Zimbabwe sal moet invoer weens ‘n afname in produksie en ‘n toename in totale vraag in die huidige invoerjaar.

Die rand verhandel swakker weens swak wêreldwye ekonomiese prestasie, wat plaaslike graanpryse sal ondersteun.

Lees meer in die week se Pitkoshttp://www.randagri.co.za/wp-content/uploads/2020/06/PITKOS-11-Junie-2020.pdf

Besoek Rand Agri vir al u graanhandel behoeftes.www.randagri.co.za

Is your business geared to accelerate its digital transformation? Have you utilised the opportunity to innovate to move ...
13/05/2020

Is your business geared to accelerate its digital transformation? Have you utilised the opportunity to innovate to move your business online? Are you offering convenient online transacting solutions such as e-commerce channels or digital consulting?

If digital transformation is not yet part of your business strategy, it is now a necessity for survival within this new norm. Businesses are required to develop an omnichannel strategy that seamlessly integrates online and off-line sales, marketing and distribution channels.

Read more in the published article and references.

Even though some people have returned to the office and several stores and business have reopened, nothing will ever be the same. A new sub-norm has kicked in.

Are you regularly engaging with customers and prospects? Did you align your strategies to the new norm of doing business...
11/05/2020

Are you regularly engaging with customers and prospects? Did you align your strategies to the new norm of doing business during the lockdown? Are you effectively set-up to engage and do business online?

Big Idea is passionate about assisting you to adapt your marketing strategy to adjust to the new norm of doing business online. We can also expertly help you with developing and improving your digital channels to be geared for online sales, engagement, and enquiries.

Read the document attached to find out more about our service offering.
https://lnkd.in/dHVBAFQ

Contact us on +27 82 789 6583 or [email protected].
You can also follow us for regular marketing and communication tips and advise https://lnkd.in/dVnGNNA

Engage and build your brand with effective digital marketing content. The infographic below highlight a few of the most ...
30/04/2020

Engage and build your brand with effective digital marketing content. The infographic below highlight a few of the most effective digital marketing tools you can use and the benefits of each. Download the document https://lnkd.in/dqdw6mn

hy you should not stop marketing during a recession. The article points out the advantages of maintaining or even increa...
28/04/2020

hy you should not stop marketing during a recession. The article points out the advantages of maintaining or even increasing marketing budgets during a weaker economy, reflecting on the 2008/2009 recession and looking at current trends.

Read the article https://www.linkedin.com/pulse/marketing-response-during-covid-19-recession-gerda-heyman/?trackingId=KF7ckD%2FHTOqoPrR02hwCzg%3D%3D

Let us have a conversation about marketing, especially the role of digital marketing during the lockdown, and most probably the futures new normal.

Contact me if you would like to work on your digital marketing strategy and or implementation.

Phone Gerda on +27 82 7896583 or e-mail [email protected].

In a recession do not stop marketing! In the aftermath of the last recession in 2008, ad spending in the U.S.

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The Big Idea

Gerda Heyman opened Big Idea for business 1 March 2000. Gerda Heyman a seasoned strategist and brand builder has an array of experience in business to business (B2B)and business to consumer (B2C) marketing, creating value for your business using strategic tools to generate leads through effective use of digital and other communication tools.

For the past 18 years Big Idea a communication and marketing agency has built strong relationships with suppliers and clients all around South Africa. These relationships are based on our teams’ passion and enthusiasm for what we do as well as well as mutual trust and understanding. Big Idea love creating success stories for our clients’ strong brands, larger market shares all due to obtaining more clients and new audiences.

Our team is performance-driven, creative marketing and communication professionals, with an unparalleled work ethic, that enables us to assist businesses to develop effective value propositions that creates value for your business.

Our outstanding communication skills along with our ability to balance creative and logical thought enables us to assist clients by creating targeted, effective and meaningful content. Our creative teams collaborate to find business focused solutions to create value for you business.