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We have banners for you to advertise on in areas such as:
Simon Vermooten
Solomon Mahlangu
Garsfontein
Benefits of these spots
HIGH IMPACT - Unlike other mediums, outdoor advertising does not need to be invited in. Outdoor advertising is part of the environment, therefore cannot be turned off like television and radio. The viewer has no control over whether they see it or not giving your campaign more impact for a longer period of time than the viewer may expect.
IT DEMANDS ATTENTION - Outdoor stands alone so it doesn’t have to compete with other ads like other mediums. Often big in size, outdoor advertising makes itself very visible at both close and large distances. They tend to also be creative and expressive which tends to gain more attention amongst consumers.
COST EFFECTIVE - Outdoor Media Association, performed a studied and found that outdoor advertising delivers a high Return of Investment in all categories and the higher the budget spent on outdoor advertising the larger the ROI.
HIGH REACH WITH A MASS AUDIENCE - This is a great marketing platform for brands or business that are trying to reach a broader audience. Outdoor advertising is public and has access to consumers that can sometimes be difficult to reach. Like younger users, busy business people and lower-income consumers may not have access to traditional mediums, so outdoor advertising is a great way to reach them.
IMPACTS THE PATH-OF-PURCHASE - According to studies, 70% of purchases are occurring outside of the main shopping and retail centers. Location is everything when it comes to outdoor advertising because it impacts across all stages of the Path-to-Purchase. Research collected shows that outdoor advertising is the advertising medium most seen by shoppers in ‘the last window of influence’ before shopping.
IT IS AN ENGAGING MEDIUM - Unlike most mediums, outdoor is actually liked by consumers and seen as a welcome distraction.
OUTDOOR ADVERTISING IS A TEAM PLAYER IN THE MARKETING MIX - Outdoor advertising can and has been proven, to work best with other mediums. The impact and reach of outdoor advertising are greater and can remind the consumer of the message across other media.
