22/09/2026
SOME BRANDS NEED A REFRESH. OTHERS ARE READY FOR A TRANSFORMATION.
For Nuevo, this was never going to be just about a new look.
As an East African industrial solutions partner operating in demanding mining, oil & gas and infrastructure environments, the brand needed to reflect the strength, capability and ambition of the business behind it.
So, we went deep.
We listened.
We questioned.
We dissected.
We benchmarked against a fiercely competitive landscape.
And most importantly, we became one team with our client.
Together, we challenged the old, uncovered what made Nuevo different and built a brand positioned for where the business is going — not simply where it has been.
From a full brand overhaul and sharper market positioning to a revitalised visual identity and digital presence, every element was developed with purpose.
The result is a Nuevo that feels stronger, more confident and more relevant to the industries it serves — while reflecting the discipline, dependable delivery and operational performance at the heart of the business.
A new brand. A stronger position. One shared vision.
This is brand transformation the Geolix way:
listen deeply, think strategically and build together.
Geolix | Where human insight meets intelligent impact.