Paper Planery

Paper Planery A design studio for creative business owners. Graphic Design. Website Design. Social Media.

Most of these millennial ways I am happy to let go of... but you can pry hilarious,  op point TV Show GIFs from my cold,...
19/05/2026

Most of these millennial ways I am happy to let go of... but you can pry hilarious, op point TV Show GIFs from my cold, dead, millennial hands.

No animals were harmed in the making of this carousel...
15/05/2026

No animals were harmed in the making of this carousel...

Thank you for coming to my TED Talk.AI was discussed extensively.However, it was not used for the design.               ...
12/05/2026

Thank you for coming to my TED Talk.

AI was discussed extensively.
However, it was not used for the design.

We scroll past the likes.We second-guess the post.We wonder if it was “worth it” because it didn’t hit 100 likes, or 50,...
03/07/2025

We scroll past the likes.
We second-guess the post.
We wonder if it was “worth it” because it didn’t hit 100 likes, or 50, or even 20. But let’s zoom out for a second…

Imagine 19 people walked up to you today and said,
“I love your shirt.”
You’d feel amazing.
You’d wear it again tomorrow.
You might even buy it in every colour.

Social media has this sneaky way of warping our expectations, making us forget that every single like is a real person.
Someone who paused.
Someone who saw you.
Someone who appreciated what you shared.

So no, 19 likes isn't just 19 likes.
It’s connection. It’s resonance. It’s a little spark.
And that, my friend, is always worth showing up for. 💛

The strongest currency in 2025?(I’ll give you a hint: it’s not money… and no, it’s not AI either 🙃)It’s attention.And it...
17/06/2025

The strongest currency in 2025?
(I’ll give you a hint: it’s not money… and no, it’s not AI either 🙃)

It’s attention.
And it’s getting more expensive by the scroll.

You can have the best product. The prettiest post. The perfect color palette.
But if your content isn’t stopping someone mid-scroll with a “wait… this is for me,”
you’re losing the game before it even begins.

So how do you actually earn attention in 2025?
✨ Here’s what’s working:

✅Lead with the hook, not the history.
Don’t warm up—get straight to the thing they care about.

✅Make it about them, not you.
Speak to their problem, their dream, their “ugh, same.”

✅Write like you talk.
You’re not a robot. Let them feel you.

✅Give value early.
Don’t bury the gold nugget at the end—drop it in the first line.

✅Break the pattern.
Visually or verbally, stand out from the sea of same-same.

Because your audience’s attention?
That’s the golden ticket.

And once you have it, that’s when the magic (aka connection, conversion, and community) really happens.

CONTENT CALENDAR IDEAS FOR MAY (Save for later!!!)My husband might even go as far as to say that   is a bigger deal than...
15/04/2021

CONTENT CALENDAR IDEAS FOR MAY (Save for later!!!)

My husband might even go as far as to say that is a bigger deal than Mother's day (😂not because his mom isn't awesome, just because 'obsessed with Star Wars he is')

That being said, you need to figure out what themes will be the most relevant to your audience.

Hope this helps!

Feel like you are on the on the Instagram hamster wheel, but not getting the results you're looking for?My instagram gro...
30/03/2021

Feel like you are on the on the Instagram hamster wheel, but not getting the results you're looking for?

My instagram group coaching program will help you put on your "strategy hat" and provide you with actionable steps to turn followers into customers!

Sound good? Pop me an email to find out more (only 3 spots left!!!!)

https://paperplanery.com/contact/

Building quality relationships with your existing followers is much more important than getting new followers!The whole ...
22/03/2021

Building quality relationships with your existing followers is much more important than getting new followers!

The whole point of wanting to get followers should be because you want to make more connections, and build more relationships with potential clients/collaborators/friends ... not to increase the count on your profile!

Ever had to do that thing where you post all your new pretty highlight covers to your stories and caption them “feel fre...
20/01/2021

Ever had to do that thing where you post all your new pretty highlight covers to your stories and caption them “feel free to skip, I’m just updating my highlight covers.” If you’ve done this before, and you don’t know what the workaround is for updating your covers … don’t worry, I’ve got you covered (pun intended 😂😂😂)

You can update your covers by selecting them from your phone’s library, and here is how …

1️⃣Click on the highlight cover you want to edit

2️⃣Click on the 3 dots in the bottom right corner

3️⃣Click on “Edit Higglight”

4️⃣Click on “Edit Cover”

5️⃣Click on the picture icon

6️⃣Select an image from your phone’s library and click on “Done”

SAVE this post for the next time you want to update your covers.

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