01/06/2026
Happy International Children's Day! π¨βπ©β
Here's something no one tells you when you start a business:
Your online presence is like a child. You can't just create it once and expect it to grow on its own.
It needs attention. It needs consistent feeding. It needs to be seen and heard regularly.
And just like a neglected child disappears from view a neglected digital presence disappears from Google.
The algorithm has a name for businesses that go quiet: π» Ghost Entity.
Visible to you. Invisible to your customers.
Worst part? Most business owners don't know they've been ghosted by Google until they notice competitors showing up everywhere while they're nowhere.
This week we're pulling back the curtain on local search in 2026 and what you can do about it.
Day 1 starts with a question: Is YOUR business a Ghost Entity?
Drop a comment if your Google visibility has dropped.
Let's find out where SA businesses actually stand.